| Why people use TikTok (Douyin) and how their purchase intentions are affected by social media influencers in China: A uses and gratifications and parasocial relationship … Y Yang, L Ha Journal of Interactive Advertising 21 (3), 297-305, 2021 | 104 | 2021 |
| How US and Chinese media cover the US–China trade conflict: A case study of war and peace journalism practice and the foreign policy equilibrium hypothesis L Ha, Y Yang, R Ray, F Matanji, P Chen, K Guo, N Lyu Negotiation and Conflict Management Research, 2020 | 33 | 2020 |
| Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review L Ha, Y Yang International Journal of Internet Marketing and Advertising 18 (2-3), 220-241, 2023 | 6 | 2023 |
| How News Media Content and Fake News about the Trade War Are Shared on Twitter: A Topic Modeling and Content Analysis L Ha, R Ray, F Matanji, Y Yang, L Ha, L Willnat The US–China Trade War: Global News Framing and Public Opinion in the …, 2022 | 5 | 2022 |
| TikTok/Douyin use and its influencer video use: A cross-cultural comparison between Chinese and US users Y Yang Online Media and Global Communication 1 (2), 339-368, 2022 | 4 | 2022 |
| The Role of Influencer Trust, Gender Congruency, and Expertise Congruency: A Cross-national Comparison between Douyin and TikTok Users in China and the USA Y Yang Global Perspectives on Social Media Influencers and Strategic Business …, 2024 | | 2024 |
| How Influencer-product Gender Congruency Impacts Influencer's Endorsement Effectiveness: A Cross-national Comparison between Douyin and TikTok Users in China and the USA Y Yang Bowling Green State University, 2022 | | 2022 |
