Twitter Adoption in Congress F Chi, N Yang Review of Network Economics 10 (1), 2010 | 183* | 2010 |
Unobserved Heterogeneity in Dynamic Games: Cannibalization and Preemptive Entry of Hamburger Chains in Canada M Igami, N Yang Quantitative Economics 7 (2), 483–521, 2016 | 115* | 2016 |
Learning in Retail Entry N Yang International Journal of Research in Marketing 37 (2), 336-355, 2020 | 63* | 2020 |
How Can Machine Learning Aid Behavioral Marketing Research? L Hagen, K Uetake, N Yang, B Bollinger, A Chaney, D Dzyabura, J Etkin, ... Marketing Letters 31, 361-370, 2020 | 53 | 2020 |
Inspiration from the "Biggest Loser": Social Interactions in a Weight Loss Program K Uetake, N Yang Marketing Science 39 (3), 487-499, 2020 | 45 | 2020 |
Firm Expansion, Size Spillovers and Market Dominance in Retail Chain Dynamics J Blevins, A Khwaja, N Yang Management Science 64 (9), 4070-4093, 2018 | 42 | 2018 |
Burger King & McDonald's: Where's the Spillover N Yang International Journal of the Economics of Business 19 (2), 255-281, 2010 | 34* | 2010 |
Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity K Sudhir, N Yang | 29 | 2014 |
Harnessing the small victories: Goal design strategies for a mobile calorie and weight loss tracking application K Uetake, N Yang Available at SSRN 2928441, 2022 | 26* | 2022 |
Threat of Entry and Organizational-form Choice: The Case of Franchising in Retailing M Nishida, N Yang Journal of Marketing Research 57 (5), 810-830, 2020 | 20* | 2020 |
Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy SC Chintala, J Liaukonytė, N Yang Marketing Science 43 (3), 506-522, 2024 | 16* | 2024 |
Quantifying the Link Between Employee Engagement, and Customer Satisfaction and Retention in the Car Rental Industry A Khwaja, N Yang Quantitative Marketing and Economics 20, 275-292, 2022 | 16* | 2022 |
Measuring Deterrence Motives in Dynamic Oligopoly Games L Fang, N Yang Management Science 70 (6), 3527-3565, 2024 | 15* | 2024 |
Consumer Health in the Digital Age P Liu, J Inman, B Li, C Wong, N Yang Journal of the Association for Consumer Research 7 (2), 2022 | 13 | 2022 |
Following Good Examples - Health Goal-Oriented Food Recommendation based on Behavior Data Y Ling, JY Nie, D Nielsen, B Knäuper, N Yang, L Dubé WWW '22: Proceedings of the ACM Web Conference 2022, 2022 | 9 | 2022 |
An Empirical Analysis of Intra-Firm Product Substitutability in Fashion Retailing E Ergin, M Gumus, N Yang Production and Operations Management 31 (2), 607-621, 2022 | 9 | 2022 |
Engagement Dynamics in mHealth Y Jiang, K Uetake, N Yang Working paper, 2023 | 8* | 2023 |
Non-monotonicity in Retail Entry L Fang, N Yang Working paper, 2024 | 5* | 2024 |
Consumption Variety in Food Recommendation DE Nielsen, N Yang, L Dubé, B Knäuper, Y Ling, JY Nie Journal of the Association for Consumer Research 7 (4), 2022 | 5 | 2022 |
Risky Preemptive Investment L Fang, N Yang Working paper, 2024 | 4* | 2024 |