| How artificial intelligence will change the future of marketing T Davenport, A Guha, D Grewal, T Bressgott Journal of the Academy of Marketing Science 48, 24-42, 2020 | 2096 | 2020 |
| How artificiality and intelligence affect voice assistant evaluations A Guha, T Bressgott, D Grewal, D Mahr, M Wetzels, E Schweiger Journal of the Academy of Marketing Science 51 (4), 843-866, 2023 | 61 | 2023 |
| Daisy: a friendly conversational agent for older adults J Simpson, F Gaiser, M Macík, T Breßgott Proceedings of the 2nd conference on conversational user interfaces, 1-3, 2020 | 24 | 2020 |
| Habitual behaviour: design for automaticity during customer loyalty decisions D Mahr, T Hilken, T Bressgott Handbook of Research on Customer Loyalty, 228-243, 2022 | 2 | 2022 |
| Trust at first talk: The role of delight and trustworthiness in voice-assisted smart service encounters T Bressgott, J Föhr, D Mahr, CC Germelmann, M Wetzels | 1 | 2022 |
| Now we’re talking: The impact of artificial intelligence drivers on consumer evaluations and behavior with voice assistants TL Maurer | | 2023 |
