Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response S Kamboj, B Sarmah, S Gupta, Y Dwivedi International Journal of Information Management (SSCI, IF 8.210, ABDC-A*) 39 …, 2018 | 728 | 2018 |
Top management knowledge value, knowledge sharing practices, open innovation and organizational performance SK Singh, S Gupta, D Busso, S Kamboj Journal of Business Research (SSCI, IF 4.874, ABDC-A) 128, 788-798, 2021 | 694 | 2021 |
Personalised Digital Marketing Recommender Engine R Behera, A Gunasekaran, S Gupta, S Kamboj, PK Bala Journal of Retailing and Consumer Services (SSCI, IF 4.219, ABDC-A) 53, 101799, 2020 | 241 | 2020 |
Market orientation, marketing capabilities and sustainable innovation: The mediating role of sustainable consumption and competitive advantage S Kamboj, Z Rahman Management Research Review (ESCI, ABDC-C, Scopus) 40 (6), 698-724, 2017 | 165 | 2017 |
Examining consumer-brand relationships on social media platforms NK Jain, S Kamboj, V Kumar, Z Rahman Marketing Intelligence & Planning (SSCI, IF 2.164, ABDC-A) 36 (1), 63-78, 2018 | 151 | 2018 |
Marketing capabilities and Firm Performance: Literature Review and Future Research Agenda S Kamboj, Z Rahman International Journal of Productivity and Performance Management (ABDC-B …, 2015 | 145 | 2015 |
Co-creation in hotel service innovation using smart phone apps: An empirical study B Sarmah, S Kamboj, Z Rahman International Journal of Contemporary Hospitality Management (SSCI, IF 5.667 …, 2017 | 142 | 2017 |
A resource-based view on marketing capability, operations capability and financial performance: An empirical examination of mediating role S Kamboj, P Goyal, Z Rahman Procedia-Social and Behavioral Sciences 189, 406-415, 2015 | 132 | 2015 |
Big Data and Firm Marketing Performance: Findings from Knowledge-Based View S Gupta, T Justy, S Kamboj, A Kumar, E Kristoffersen Technological Forecasting & Social Change (SSCI, IF 5.846, ABDC-A), 2021 | 126 | 2021 |
Understanding the Impact of Lifestyle on Sustainable Consumption Behavior: A Sharing Economy Perspective M Matharu, R Jain, S Kamboj Management of Environmental Quality (ABDC-C, Scopus) 32 (1), 20-40, 2021 | 116 | 2021 |
The influence of user participation in social media based brand communities on brand loyalty: Age and gender as moderators S Kamboj, Z Rahman Journal of Brand Management (SSCI, IF 1.795, ABDC-A) 23, 679–700, 2016 | 104 | 2016 |
Applying Uses and Gratifications Theory to Understand Customer Participation in Social Media Brand Communities: Perspective of Media Technology S Kamboj Asia Pacific Journal of Marketing and Logistics (SSCI, IF 2.511, ABDC-A) 32 …, 2020 | 101 | 2020 |
Understanding customer participation in online brand communities: Literature review and future research agenda S Kamboj, Z Rahman Qualitative Market Research (ESCI, ABDC-B, Scopus) 20 (3), 306-334, 2017 | 98 | 2017 |
Use of smart phone apps in co-creative hotel service innovation: an evidence from India S Kamboj, S Gupta Current Issues in Tourism (SSCI, IF 4.147, ABDC-A) 23 (3), 323-344, 2020 | 74 | 2020 |
Customer co-creation through social media:The case of Crash the Pepsi IPL - 2015 M Yadav, S Kamboj, Z Rahman Direct, Data and Digital Marketing Practice (Scopus) 17 (4), 259–271, 2016 | 73 | 2016 |
Social media and co-creative service innovation: An empirical study B Sarmah, S Kamboj, J Kandampully Online Information Review (SSCI, IF 1.805, ABDC-B) 42 (7), 1146-1179, 2018 | 69 | 2018 |
Role of risks in the development of responsible artificial intelligence in the digital healthcare domain S Gupta, S Kamboj, S Bag Information Systems Frontiers (SSCI, IF 6.191, ABDC-A), 2021 | 64 | 2021 |
Measuring customer social participation in online travel communities S Kamboj, Z Rahman Journal of Hospitality and Tourism Technology (SSCI, IF 2.796, ABDC-B) 8 (3 …, 2017 | 64* | 2017 |
Examining the factors influencing smartphone apps use at tourism destinations: A UTAUT model perspective S Kamboj, R Joshi International Journal of Tourism Cities (ESCI, ABDC-C, Scopus) 7 (1), 135-157, 2021 | 62 | 2021 |
Social media usage and firm performance: The mediating role of social capital S Kamboj, V Kumar, Z Rahman Social Network Analysis and Mining 7 (1), 1-14, 2017 | 53 | 2017 |