| Workplace spirituality: A comparative study of various models R Rathee, P Rajain Jindal Journal of Business Research 9 (1), 27-40, 2020 | 113 | 2020 |
| Online shopping environments and consumer’s Need for Touch R Rathee, P Rajain Journal of advances in management research 16 (5), 814-826, 2019 | 62 | 2019 |
| Sensory marketing-investigating the use of five senses R Rathee, P Rajain International Journal of Research in Finance and Marketing 7 (5), 124-133, 2017 | 58 | 2017 |
| Role Colour Plays in Influencing Consumer Behaviour. R Rathee, P Rajain International Research Journal of Business Studies 12 (3), 2019 | 43 | 2019 |
| Service value chain models in higher education R Rathee, P Rajain International Journal of Emerging Research in Management & Technology 2 (7), 1-6, 2013 | 40 | 2013 |
| To identify service quality gaps in banking sector: A study of private banks R Rathee, A Deveshwar, P Rajain International Journal of Emerging Research in Management and Technology 3 (7 …, 2014 | 22 | 2014 |
| Entrepreneurship in the digital era R Rathee, P Rajain Asia Pacific Journal of Research in Business Management 8 (6), 52-63, 2017 | 18 | 2017 |
| Role of communication skills for management students R Rathee, P Rajain Global Journal of Commerce and Management Perspective 7 (1), 41-46, 2018 | 11 | 2018 |
| An empirical assessment of workplace spirituality and its outcomes R Rathee, P Rajain Journal of Organisation & Human Behaviour 8 (1), 1-9, 2019 | 8 | 2019 |
| Ready-to-eat products: Perspective of working women R Rathee, P Rajain, A Kuchhal Int. J. Manag. Technol. Eng 8 (7), 5985-6000, 2018 | 8 | 2018 |
| Power of scent marketing to influence consumer behavior R Rathee, P Rajain Indian Journal of Marketing 48 (9), 26-39, 2018 | 7 | 2018 |
| Destination marketing: creating memorable tourism experiences R Rathee, P Rajain Apple Academic Press, 2022 | 5 | 2022 |
| From Retirement to Entrepreneurship Through Skills, Attitude, and Technological Innovation R Rathee, P Rajain Disadvantaged Minorities In Business, 177-190, 2022 | 4 | 2022 |
| Impact of YouTube as a Social Media Marketing Tool R Rathee, P Rajain, M Tejaswini Pensee 51 (3), 879-893, 2021 | 4 | 2021 |
| Sensory marketing aspects: Priming, expectations, crossmodal correspondences & more P Rajain Vikalpa 41 (3), 264-266, 2016 | 4 | 2016 |
| Customer complaint behavior: A study of airline customers P Rajain Innovare Journal of Social Sciences 4 (3), 11-14, 2016 | 4 | 2016 |
| Making customers happy through experiential marketing R Rathee, P Rajain ICTACT Journal on Management Studies 6 (3), 1285-1292, 2020 | 3 | 2020 |
| Effectiveness of activity based learning in management education R Rathee, P Rajain International Journal of Advance Technology in Engineering and Science 4 (3 …, 2016 | 3 | 2016 |
| Multisensory Marketing in Retail Environment Influencing Emotions and Behavior R Rathee, P Rajain Department Management Studies, Deenbandhu Chhotu Ram University Science and …, 2022 | 2 | 2022 |
| Pleasant aromatic experiences through use of scent marketing R Rathee, P Rajain International Journal of Technology Transfer and Commercialisation 18 (3 …, 2021 | 2 | 2021 |
