Consumer‐based brand equity: improving the measurement–empirical evidence R Pappu, PG Quester, RW Cooksey Journal of Product & Brand Management 14 (3), 143-154, 2005 | 2092 | 2005 |
Celebrity endorsement, brand credibility and brand equity A Spry, R Pappu, TB Cornwell European journal of marketing 45 (6), 882-909, 2011 | 1325 | 2011 |
Country image and consumer-based brand equity: relationships and implications for international marketing R Pappu, PG Quester, RW Cooksey Journal of International Business Studies 38 (5), 726-745, 2007 | 842 | 2007 |
Consumer-based brand equity and country-of-origin relationships: Some empirical evidence R Pappu, PG Quester, RW Cooksey European Journal of Marketing 40 (5/6), 696-717, 2006 | 824 | 2006 |
Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands R Pappu, P Quester Journal of Product & Brand Management 15 (1), 4-14, 2006 | 518 | 2006 |
How does Brand Innovativeness affect Brand Loyalty? R Pappu, PG Quester European Journal of Marketing 50 (1/2), 2-28, 2016 | 396 | 2016 |
A consumer-based method for retailer equity measurement: Results of an empirical study R Pappu, P Quester Journal of retailing and consumer services 13 (5), 317-329, 2006 | 383 | 2006 |
Sponsorship portfolio as a brand-image creation strategy PM Chien, TB Cornwell, R Pappu Journal of Business Research 64 (2), 142-149, 2011 | 269 | 2011 |
Corporate Sponsorship as an Image Platform: Understanding the Roles of Relationship Fit and Sponsor–Sponsee Similarity R Pappu, TB Cornwell Journal of the Academy of Marketing Science 42 (5), 490-510, 2014 | 197 | 2014 |
Country equity: Conceptualization and empirical evidence R Pappu, P Quester International Business Review 19 (3), 276-291, 2010 | 190 | 2010 |
Does brand equity vary between department stores and clothing stores? Results of an empirical investigation R Pappu, PG Quester Journal of Product & Brand Management, 2008 | 151 | 2008 |
Why do undergraduate marketing majors select marketing as a business major? Evidence from Australasia R Pappu Journal of Marketing Education 26 (1), 31-41, 2004 | 49 | 2004 |
A commentary on “conceptualising and measuring consumer-based Brand–Retailer–Channel Equity” R Pappu, P Quester Journal of Retailing and Consumer Services 58, 101405, 2021 | 25 | 2021 |
Investigating the Impact of Perceived Nonprofit Sponsorship Engagement on Prosocial Behavior IKL Goh, R Pappu, PM Chien Journal of Business Research 126 (March), 113-125, 2021 | 15 | 2021 |
Editorial: Defining, measuring and managing brand equity R Pappu, G Christodoulides Journal of Product & Brand Management 26 (5), 433-434, 2017 | 10 | 2017 |
When compatriot tourists behave badly: The impact of misbehavior appraisal and outgroup criticism construal W Sun, PM Chien, BW Ritchie, R Pappu Journal of Destination Marketing & Management 23, 100695, 2022 | 8 | 2022 |
Parents, products, and the development of preferences: Child palate and food choice in an obesogenic environment TB Cornwell, E Setten, SHW Paik, R Pappu Journal of Public Policy and Marketing 40 (3), 429-446, 2021 | 5 | 2021 |
Corporate giving and its impact on consumer evaluations: A meta-analysis S Saha, RK Ranjan, R Pappu, S Akhlaghpour Journal of Business Research 158 (March), 113656, 2023 | 3 | 2023 |
Responses to Compatriot Tourist Misbehavior: The Importance of Social Identity, Emotions and Misbehavior Type W Sun, PM Chien, R Pappu Journal of Travel Research, 1-20, 2023 | 2 | 2023 |
Motivational differences in need for smell U Pappu, PTL Popkowski Leszczyc, R Pappu, N Ashkanasy European Journal of Marketing 57 (2), 505-532, 2022 | 1 | 2022 |