| E-mail viral marketing: modeling the determinants of creation of “viral infection” RR Sharma, B Kaur Management Decision 58 (1), 112-128, 2020 | 38 | 2020 |
| Economic reforms in India: From first to second generation and beyond PP Arya, BB Tandon Deep and Deep Publications, 2003 | 23 | 2003 |
| Modeling the elements and effects of global viral advertising content: A cross-cultural framework RR Sharma, B Kaur Vision 22 (1), 1-10, 2018 | 16 | 2018 |
| An empirical analysis of unsolicited commercial e-mail S Kumar, RR Sharma Paradigm 18 (1), 1-19, 2014 | 15 | 2014 |
| Factors influencing the adoption of payment banks in India using an extended TAM J Kaur, S Kaur, AS Syan, RR Sharma Asia-Pacific Journal of Management Research and Innovation 16 (4), 309-321, 2020 | 13 | 2020 |
| Quality Of Management Education PP Arya, SK Chadha Deep and Deep Publications, 2005 | 12 | 2005 |
| Antecedents of the Youngster’s awareness about financial literacy: A structure equation modelling approach P Dogra, A Kaushal, RR Sharma Vision 27 (1), 48-62, 2023 | 11 | 2023 |
| Sustainability marketing: new directions and practices RR Sharma, T Kaur, AS Syan Emerald Publishing Limited, 2021 | 11 | 2021 |
| Consumer Psychographics and Surrogate Advertising: An Application of Multiple Discriminant Analysis. RR Sharma, S Chander ICFAI Journal of Consumer Behavior 2 (4), 2007 | 10 | 2007 |
| Impact of viral advertising on product promotion: An experimental study B Kaur, RR Sharma Indian Journal of Marketing 48 (6), 57-68, 2018 | 9 | 2018 |
| What's Wrong with Misleading Advertising?—An Empirical Investigation RR Sharma, S Chander Asia Pacific Business Review 7 (1), 191-205, 2011 | 9 | 2011 |
| The virality of advertising content B Kaur, J Paul, RR Sharma Journal of Research in Interactive Marketing 17 (3), 374-397, 2023 | 8 | 2023 |
| Indian Banking: Present & Future M Aggarwal, RR Sharma the Indian Journal of Commerce 58 (03), 26-37, 2005 | 8 | 2005 |
| Understanding the factors influencing actual usage of payments banks: An empirical investigation using the extended information systems success model J Kaur, AS Syan, S Kaur, RR Sharma FIIB Business Review, 23197145221099095, 2022 | 5 | 2022 |
| Modelling the effects of financial services advertising on financial product purchase: An empirical validation P Dogra, RR Sharma Vision 23 (4), 418-431, 2019 | 5 | 2019 |
| Market segmentation, targeting and positioning RR Sharma, T Kaur, AS Syan Sustainability Marketing: New Directions and Practices, 119-132, 2021 | 4 | 2021 |
| Sustainability marketing–the environmental perspective RR Sharma, T Kaur, AS Syan Sustainability Marketing, 79-92, 2021 | 4 | 2021 |
| Sustainability marketing mix RR Sharma, T Kaur, AS Syan Sustainability Marketing: New Directions and Practices, 147-161, 2021 | 4 | 2021 |
| Influence of store atmospherics on retail store patronage: a study of apparels and lifestyle products RR Sharma, N Sharma Abhigyan 34 (2), 42-52, 2016 | 4 | 2016 |
| Modelling the effects of sustainability marketing on consumers' buying intentions: an application of SEM RR Sharma, T Kaur International Journal of Technology Transfer and Commercialisation 18 (1), 33-58, 2021 | 3 | 2021 |
Amanjot Singh SyanAssistant Professor in Management, Lovely Professional University在 lpu.co.in 的电子邮件经过验证
