| Can a city communicate? Bradford as a corporate brand M Trueman, M Klemm, A Giroud Corporate communications: an international journal 9 (4), 317-330, 2004 | 453 | 2004 |
| Examining the effect of market orientation on innovativeness K Tajeddini, M Trueman, G Larsen Journal of marketing management 22 (5-6), 529-551, 2006 | 378 | 2006 |
| Managing Swiss Hospitality: How cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry K Tajeddini, M Trueman International Journal of Hospitality Management 31 (4), 1119-1129, 2012 | 287 | 2012 |
| A cross‐industry review of B2B critical success factors R Eid, M Trueman, A Moneim Ahmed Internet research 12 (2), 110-123, 2002 | 223 | 2002 |
| Fame and fortune: a conceptual model of CEO brands F Bendisch, G Larsen, M Trueman European journal of marketing 47 (3/4), 596-614, 2013 | 210 | 2013 |
| Efficiency and effectiveness of small retailers: The role of customer and entrepreneurial orientation K Tajeddini, U Elg, M Trueman Journal of Retailing and Consumer Services 20 (5), 453-462, 2013 | 167 | 2013 |
| Factors affecting the success of business‐to‐business international internet marketing (B‐to‐B IIM): an empirical study of UK companies R Eid, M Trueman Industrial Management & Data Systems 104 (1), 16-30, 2004 | 136 | 2004 |
| Competing through design M Trueman, D Jobber Long range planning 31 (4), 594-605, 1998 | 135 | 1998 |
| The Internet: New international marketing issues R Eid, M Trueman Management research news 25 (12), 54-67, 2002 | 131 | 2002 |
| Creative dimensions for branding and regeneration: Overcoming negative perceptions of a city M Trueman, D Cook, N Cornelius Place Branding and Public Diplomacy 4, 29-44, 2008 | 128 | 2008 |
| Urban corridors and the lost city: Overcoming negative perceptions to reposition city brands MM Trueman, N Cornelius, AJ Killingbeck-Widdup Journal of Brand Management 15, 20-31, 2007 | 118 | 2007 |
| The potential for innovativeness: a tale of the Swiss watch industry K Tajeddini, M Trueman Journal of Marketing Management 24 (1-2), 169-184, 2008 | 108 | 2008 |
| Effect of customer orientation and innovativeness on business performance: a study of small-sized service retailers K Tajeddini, M Trueman International Journal of Entrepreneurship and Small Business 6 (2), 280-295, 2008 | 97 | 2008 |
| Perceptions of innovativeness among Iranian hotel managers K Tajeddini, M Trueman Journal of Hospitality and Tourism Technology 5 (1), 62-77, 2014 | 90 | 2014 |
| Building brand value online: exploring relationships between company and city brands M Trueman, N Cornelius, J Wallace European Journal of Marketing 46 (7/8), 1013-1031, 2012 | 79 | 2012 |
| Environment-strategy and alignment in a restricted, transitional economy: Empirical research on its application to Iranian state-owned enterprises K Tajeddini, M Trueman Long Range Planning 49 (5), 570-583, 2016 | 68 | 2016 |
| Hanging Baskets Or Basket Cases?: Managing the Complexity of City Brands and Regeneration M Trueman, N Cornelius University of Bradford, School of Management, 2006 | 63 | 2006 |
| Managing innovation by design‐how a new design typology may facilitate the product development process in industrial companies and provide a competitive advantage M Trueman European Journal of Innovation Management 1 (1), 44-56, 1998 | 63 | 1998 |
| Redrawing the perceptual map of a city AJ Killingbeck, M Trueman Bradford University School of Management, 2002 | 51 | 2002 |
| B2B international internet marketing: A benchmarking exercise R Eid, M Trueman, AM Ahmed Benchmarking: An International Journal 13 (1/2), 200-213, 2006 | 45 | 2006 |
Tom ButlerProfessor of Information Systems, University College Cork在 afis.ucc.ie 的电子邮件经过验证
Tom ButlerProfessor of Information Systems, University College Cork在 afis.ucc.ie 的电子邮件经过验证