Online demand under limited consumer search J Kim, P Albuquerque, BJ Bronnenberg Marketing Science 29 (6), 2010 | 393 | 2010 |
A spatiotemporal analysis of the global diffusion of ISO 9000 and ISO 14000 certification P Albuquerque, BJ Bronnenberg, CJ Corbett Management science 53 (3), 451, 2007 | 295 | 2007 |
Evaluating promotional activities in an online two-sided market for user-generated content P Albuquerque, P Pavlidis, U Chatow, K Chen, Z Jamal, K Koh Marketing Science 31 (3), 2012 | 217 | 2012 |
Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial P Dubois, P Albuquerque, O Allais, C Bonnet, P Bertail, P Combris, ... Journal of the Academy of Marketing Science 49 (1), 119-138, 2021 | 207 | 2021 |
Measuring the impact of negative demand shocks on car dealer networks P Albuquerque, B Bronnenberg Marketing Science 31 (1), 1-193, 2012 | 97 | 2012 |
The probit choice model under sequential search with an application to online retailing JB Kim, P Albuquerque, BJ Bronnenberg Management Science 63 (11), 3911-3929, 2017 | 95 | 2017 |
Mapping online consumer search JB Kim, P Albuquerque, BJ Bronnenberg Journal of Marketing research 48 (1), 13-27, 2011 | 91 | 2011 |
How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits Y Nevskaya, P Albuquerque Journal of Marketing Research, 2019 | 62* | 2019 |
Estimating demand heterogeneity using aggregated data: an application to the frozen pizza category P Albuquerque, BJ Bronnenberg Marketing Science 28 (2), 356-372, 2009 | 59 | 2009 |
The impact of new content and user community membership on usage of online games P Albuquerque, Y Nevskaya Customer Needs and Solutions 9 (1), 1-24, 2022 | 40* | 2022 |
Persuading children: A framework for understanding long-lasting influences on children’s food choices P Albuquerque, M Brucks, MC Campbell, K Chan, M Maimaran, ... Customer Needs and Solutions 5, 38-50, 2018 | 23 | 2018 |
Measuring long-run marketing effects and their implications for long-run marketing decisions BJ Bronnenberg, JP Dubé, CF Mela, P Albuquerque, T Erdem, B Gordon, ... Marketing Letters 19 (3), 367-382, 2008 | 20 | 2008 |
The impact of negative reviews on online search and purchase decisions M Varga, P Albuquerque Journal of Marketing Research, 00222437231190874, 2023 | 19* | 2023 |
Selection and ordering of linear online video ads W Kar, V Swaminathan, P Albuquerque Proceedings of the 9th ACM Conference on Recommender Systems, 203-210, 2015 | 19 | 2015 |
Geography and marketing strategy in consumer packaged goods BJ Bronnenberg, P Albuquerque Geography and Strategy 20, 215-237, 2003 | 18 | 2003 |
Competition and firm service reliability decisions: A study of the airline industry C Zhou, P Albuquerque, R Grewal Journal of Marketing Research 58 (2), 377-399, 2021 | 9 | 2021 |
Predicting sales of new consumer packaged products with fMRI, behavioral, survey and market data M Varga, A Tusche, P Albuquerque, N Gier, B Weber, H Plassmann Marketing Science Institute Working Paper Series 2021, 21-139, 2021 | 5 | 2021 |
Study before play: Pairing educational and entertaining content to align usage and purchase decisions D Akchurina, P Albuquerque Working Paper, 2019 | 3 | 2019 |
Evaluating the Impact of Sugar Taxes: The Need to Account for Purchases of On-the-Go Consumption S Mullick, P Albuquerque INSEAD Working Paper, 2017 | 3 | 2017 |
Measuring consumer switching to a new brand across local markets P Albuquerque, BJ Bronnenberg working paper, Simon Graduate School of Business, University of Rochester, 2006 | 2 | 2006 |