| An exploratory examination of the influence of national culture on cross-national product diffusion S Dwyer, H Mesak, M Hsu Journal of international marketing 13 (2), 1-27, 2005 | 509 | 2005 |
| Dynamic efficiency assessment of the Chinese hotel industry Y Huang, HI Mesak, MK Hsu, H Qu Journal of Business Research 65 (1), 59-67, 2012 | 122 | 2012 |
| Ethical judgments of college students: An empirical analysis TL Knotts, TB Lopez, HI Mesak Journal of education for business 75 (3), 158-163, 2000 | 111 | 2000 |
| Examining the impact of the 1986 Tax Reform Act on corporate dividend policy: A new methodology KM Casey, DC Anderson, HI Mesak, RN Dickens Financial Review 34 (3), 33-46, 1999 | 72 | 1999 |
| Examining the moderating role of national culture on an extended technology acceptance model KA Alshare, HI Mesak, EE Grandon, MA Badri Journal of Global Information Technology Management 14 (3), 27-53, 2011 | 66 | 2011 |
| An aggregate advertising pulsing model with wearout effects HI Mesak Marketing Science 11 (3), 310-326, 1992 | 64 | 1992 |
| Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results HI Mesak Computers & operations research 23 (10), 1007-1023, 1996 | 63 | 1996 |
| A dynamic marketing-operations interface model of new product updates RS Sale, HI Mesak, RA Inman European Journal of Operational Research 257 (1), 233-242, 2017 | 50 | 2017 |
| Incorporating price and replacement purchases in new product diffusion models for consumer durables HI Mesak, WD Berg Decision Sciences 26 (4), 425-450, 1995 | 42 | 1995 |
| Monopolist optimum pricing and advertising policies for diffusion models of new product innovations HI Mesak, JW Clark Optimal control applications and methods 19 (2), 111-136, 1998 | 40 | 1998 |
| Optimal pricing of new subscriber services under interdependent adoption processes HI Mesak, AF Darrat Journal of Service Research 5 (2), 140-153, 2002 | 35 | 2002 |
| On comparing alternative advertising policies of pulsation HI Mesak, AF Darrat Decision Sciences 23 (3), 541-564, 1992 | 31 | 1992 |
| Faculty performance evaluation: Modeling to improve personnel decisions HI Mesak, LR Jauch Decision Sciences 22 (5), 1142-1157, 1991 | 31 | 1991 |
| On modeling advertising pulsing decisions HI Mesak Decision Sciences 16 (1), 25-42, 1985 | 31 | 1985 |
| On optimal service capacity allocation policy in an advance selling environment in continuous time HI Mesak, H Zhang, JM Pullis European Journal of Operational Research 203 (2), 505-512, 2010 | 26 | 2010 |
| Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers’ disadoption HI Mesak, A Bari, BJ Babin, LM Birou, A Jurkus European Journal of Operational Research 211 (3), 642-649, 2011 | 24 | 2011 |
| On the generalizability of advertising pulsation monopoly results to an oligopoly HI Mesak European Journal of Operational Research 117 (3), 429-449, 1999 | 24 | 1999 |
| A competitive pricing model HI Mesak, RC Clelland Management Science 25 (11), 1057-1068, 1979 | 24 | 1979 |
| A pulsing model of advertising competition: A game theoretic approach, part A—Theoretical foundation HI Mesak, JA Calloway European Journal of Operational Research 86 (2), 231-248, 1995 | 23 | 1995 |
| Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach HI Mesak, A Bari, TS Ellis European Journal of Operational Research 280 (2), 764-777, 2020 | 21 | 2020 |
