| Brand name substitution and brand equity transfer V Pauwels Delassus, R Mogos Descotes Journal of Product & Brand Management 21 (2), 117-125, 2012 | 91 | 2012 |
| Capturing institutional home country conditions for exporting SMEs RM Descotes, B Walliser, H Holzmüller, X Guo Journal of Business Research 64 (12), 1303-1310, 2011 | 52 | 2011 |
| The impact of consumer resistance to brand substitution on brand relationship R Mogos Descotes, V Pauwels-Delassus Journal of Consumer Marketing 32 (1), 34-42, 2015 | 49 | 2015 |
| Capturing the relevant institutional profile for exporting SMEs: Empirical evidence from France and Romania RM Descotes, B Walliser, X Guo International Management Review 3 (3), 16, 2007 | 43 | 2007 |
| Brand name change: Can trust and loyalty be transferred? V Pauwels-Delassus, R Mogos Descotes Journal of Brand Management 20, 656-669, 2013 | 42 | 2013 |
| Foreign market-related knowledge absorption and the international financial performance of SMEs R Mogos Descotes, B Walliser Management international 17 (4), 178-193, 2013 | 33 | 2013 |
| The process of export information exploitation in French and Romanian SMEs R Mogos Descotes, B Walliser Journal of Small Business and Enterprise Development 18 (2), 311-330, 2011 | 17 | 2011 |
| The impact of entry modes on export knowledge resources and the international performance of SMEs R Mogos Descotes, B Walliser Management international 15 (1), 73-86, 2010 | 16 | 2010 |
| La résistance au changement de nom de marque: ses antécédents et ses conséquences sur le capital de marque V Pauwels Delassus, A Leclercq Vandelannoitte, R Mogos Descotes Management international 18 (3), 45-59, 2014 | 11 | 2014 |
| Legitimizing public authorities as sponsors: an inquiry into the factors related to the perception and memorization of their sponsorship B Walliser, M Kacha, R Mogos-Descotes International Review on Public and Nonprofit Marketing 2, 51-58, 2005 | 11 | 2005 |
| Fan resistance towards a change in club identity V Pauwels Delassus, R Mogos Descotes Management international 23 (1), 78-90, 2018 | 10 | 2018 |
| International marketing related competences and SMEs’ export performance during the recession RM Descotes, B Walliser Projectics/Proyéctica/Projectique 21 (3), 61-82, 2018 | 10 | 2018 |
| Achieving relational objectives through sponsorship B Caemmerer, RM Descotes Journal of Applied Business Research 30 (6), 1767, 2014 | 9 | 2014 |
| The Effectiveness of Sponsorship in Legitimacy Formation–The Moderating Role of Pre-Existing Satisfaction B Caemmerer, RM DESCOTES BUILDING CONNECTIONS 39, 618, 2011 | 7 | 2011 |
| The process of export information exploitation in French and Romanian SMEs MD Raluca, B Walliser Journal of Small Business and Enterprise Development 18 (2), 2011 | 6 | 2011 |
| An exploratory inquiry into the acquisition and use of export information by French SMEs and its relationship to international performance B WALLISER, RM Descotes FACEF Pesquisa-Desenvolvimento e Gestão 7 (1), 2010 | 4 | 2010 |
| La résistance au changement de nom de marque: ses antécédents et ses conséquences sur le capital de marque. VP DELASSUS, AL VANDELANNOITTE, RM DESCOTES Management International/International Management/Gestión Internacional 18 (3), 2014 | 3 | 2014 |
| Une étude exploratoire des facteurs déterminants de l’innovation produit des petites et moyennes entreprises (PME) exportatrices françaises: le rôle-clé de la capacité d’absorption OK Pierre, RM Descotes, B Walliser Innovations 59 (2), 179-203, 2019 | 2 | 2019 |
| Émergence des innovations collaboratives au sein des PME exportatrices françaises et ukrainiennes O Kantaruk Pierre, R Mogos Descotes, B Walliser Management international 24 (5), 49-60, 2020 | 1 | 2020 |
| Cross-Border Marketing Mix and Exporter Performance C Obadia, RM Descotes 26th Annual CIMaR Conference Consortium for International Marketing Research, 2017 | 1 | 2017 |
