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David Jaud
David Jaud
Associate-Professor of Marketing, Kedge Business School
在 kedgebs.com 的电子邮件经过验证
标题
引用次数
引用次数
年份
The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency
DA Jaud, V Melnyk
Journal of Retailing and Consumer Services 53, 101964, 2020
412020
Enhancing consumer well-being and behavior with spiritual and fantasy advertising
S Dodds, DA Jaud, V Melnyk
Journal of Advertising 50 (4), 354-371, 2021
242021
Engagement in vice food and beverage consumption: The role of perceived lack of control
R Lunardo, D Jaud, E Jaspers
Psychology & Marketing 39 (12), 2221–2239, 2022
162022
Serial coping to anxiety under a pandemic and subsequent regulation of vice food and beverage consumption among young adults
DA Jaud, R Lunardo
Journal of Consumer Affairs 56 (1), 237-256, 2022
102022
The narcissistic wine consumer: How social attractiveness associated with wine prompts narcissists to engage in wine consumption
R Lunardo, DA Jaud, AM Corsi
Food Quality and Preference 88, 104107, 2021
102021
Family and peer communication and wine consumption among young adults: Examining the role of responsible drinking practices
DA Jaud, O Gergaud, R Lunardo
British Food Journal 125 (6), 2070-2086, 2023
22023
The ability of experience design characteristics to elicit epistemic value, hedonic value, and visitor satisfaction in a wine museum
F Ponsignon, DA Jaud, F Durrieu, R Lunardo
International Journal of Contemporary Hospitality Management, 2024
12024
Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension
DA Jaud, AR Braconnot, R Lunardo
Journal of Consumer Behaviour 22 (5), 1224-1236, 2023
12023
The Mystery Around Product Packaging: The Effect of Fantasy Labels on Product Evaluation and Actual Purchases
DA Jaud, V Melnyk, JR Landwehr
Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 98, 2018
12018
What makes a good label?: the effect of wine label design on product evaluation and purchasing behaviour: a thesis presented in partial fulfilment of the requirements for the …
DA Jaud
Massey University, 2018
2018
Fantasy themes on wine labels: A good idea for practitioners?
DA Jaud, V Melnyk, JR Landwehr
9th Academy of Wine Business Research Conference, 391, 2016
2016
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