The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency DA Jaud, V Melnyk Journal of Retailing and Consumer Services 53, 101964, 2020 | 41 | 2020 |
Enhancing consumer well-being and behavior with spiritual and fantasy advertising S Dodds, DA Jaud, V Melnyk Journal of Advertising 50 (4), 354-371, 2021 | 24 | 2021 |
Engagement in vice food and beverage consumption: The role of perceived lack of control R Lunardo, D Jaud, E Jaspers Psychology & Marketing 39 (12), 2221–2239, 2022 | 16 | 2022 |
Serial coping to anxiety under a pandemic and subsequent regulation of vice food and beverage consumption among young adults DA Jaud, R Lunardo Journal of Consumer Affairs 56 (1), 237-256, 2022 | 10 | 2022 |
The narcissistic wine consumer: How social attractiveness associated with wine prompts narcissists to engage in wine consumption R Lunardo, DA Jaud, AM Corsi Food Quality and Preference 88, 104107, 2021 | 10 | 2021 |
Family and peer communication and wine consumption among young adults: Examining the role of responsible drinking practices DA Jaud, O Gergaud, R Lunardo British Food Journal 125 (6), 2070-2086, 2023 | 2 | 2023 |
The ability of experience design characteristics to elicit epistemic value, hedonic value, and visitor satisfaction in a wine museum F Ponsignon, DA Jaud, F Durrieu, R Lunardo International Journal of Contemporary Hospitality Management, 2024 | 1 | 2024 |
Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension DA Jaud, AR Braconnot, R Lunardo Journal of Consumer Behaviour 22 (5), 1224-1236, 2023 | 1 | 2023 |
The Mystery Around Product Packaging: The Effect of Fantasy Labels on Product Evaluation and Actual Purchases DA Jaud, V Melnyk, JR Landwehr Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 98, 2018 | 1 | 2018 |
What makes a good label?: the effect of wine label design on product evaluation and purchasing behaviour: a thesis presented in partial fulfilment of the requirements for the … DA Jaud Massey University, 2018 | | 2018 |
Fantasy themes on wine labels: A good idea for practitioners? DA Jaud, V Melnyk, JR Landwehr 9th Academy of Wine Business Research Conference, 391, 2016 | | 2016 |