| Consumer perceptions of promotional activity A Krishna, IS Currim, RW Shoemaker Journal of Marketing 55 (2), 4-16, 1991 | 364 | 1991 |
| A comparison of segment retention criteria for finite mixture logit models RL Andrews, IS Currim Journal of Marketing Research 40 (2), 235-243, 2003 | 348 | 2003 |
| What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities? O Mintz, IS Currim Journal of marketing 77 (2), 17-40, 2013 | 340 | 2013 |
| Hierarchical Bayes versus finite mixture conjoint analysis models: A comparison of fit, prediction, and partworth recovery RL Andrews, A Ansari, IS Currim Journal of Marketing Research 39 (1), 87-98, 2002 | 268 | 2002 |
| An empirical comparison of logit choice models with discrete versus continuous representations of heterogeneity RL Andrews, A Ainslie, IS Currim Journal of Marketing Research 39 (4), 479-487, 2002 | 264 | 2002 |
| Prospect versus utility IS Currim, RK Sarin Management science 35 (1), 22-41, 1989 | 249 | 1989 |
| Predictive testing of consumer choice models not subject to independence of irrelevant alternatives IS Currim Journal of Marketing Research 19 (2), 208-222, 1982 | 238 | 1982 |
| Design of subscription programs for a performing arts series IS Currim, CB Weinberg, DR Wittink Journal of Consumer Research 8 (1), 67-75, 1981 | 212 | 1981 |
| Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy RL Andrews, IS Currim International Journal of Internet Marketing and Advertising 1 (1), 38-61, 2004 | 202 | 2004 |
| Consumer purchase behaviors associated with active and passive deal-proneness LG Schneider, IS Currim International Journal of Research in Marketing 8 (3), 205-222, 1991 | 188 | 1991 |
| Using segmentation approaches for better prediction and understanding from consumer mode choice models IS Currim Journal of Marketing Research 18 (3), 301-309, 1981 | 176 | 1981 |
| A comparative evaluation of multiattribute consumer preference models IS Currim, RK Sarin Management Science 30 (5), 543-561, 1984 | 146 | 1984 |
| Tracing the impact of item-by-item information accessing on uncertainty reduction J Jacoby, JJ Jaccard, I Currim, A Kuss, A Ansari, T Troutman Journal of Consumer Research 21 (2), 291-303, 1994 | 134 | 1994 |
| Retention of latent segments in regression-based marketing models RL Andrews, IS Currim International Journal of Research in Marketing 20 (4), 315-321, 2003 | 129 | 2003 |
| You get what you pay for: the effect of top executives’ compensation on advertising and R&D spending decisions and stock market return IS Currim, J Lim, JW Kim Journal of Marketing 76 (5), 33-48, 2012 | 127 | 2012 |
| An approach for determination of warranty length MAJ Menezes, IS Currim International Journal of Research in Marketing 9 (2), 177-195, 1992 | 116 | 1992 |
| Parameter bias from unobserved effects in the multinomial logit model of consumer choice C Abramson, RL Andrews, IS Currim, M Jones Journal of Marketing Research 37 (4), 410-426, 2000 | 113 | 2000 |
| Modeling marketing dynamics by time series econometrics K Pauwels, I Currim, MG Dekimpe, DM Hanssens, N Mizik, E Ghysels, ... Marketing Letters 15, 167-183, 2004 | 106 | 2004 |
| Disaggregate tree-structured modeling of consumer choice data IS Currim, RJ Meyer, NT Le Journal of Marketing Research 25 (3), 253-265, 1988 | 105 | 1988 |
| Consumer heterogeneity in the longer-term effects of price promotions J Lim, IS Currim, RL Andrews International Journal of Research in Marketing 22 (4), 441-457, 2005 | 95 | 2005 |
