| Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites SC Chu, Y Kim International journal of Advertising 30 (1), 47-75, 2011 | 3710 | 2011 |
| Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students Y Kim, D Sohn, SM Choi Computers in human behavior 27 (1), 365-372, 2011 | 1362 | 2011 |
| Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization YJ Kim, JY Han Computers in human behavior 33, 256-269, 2014 | 600 | 2014 |
| Understanding consumers' responses toward social media advertising and purchase intention toward luxury products SC Chu, S Kamal, Y Kim Journal of Global Fashion Marketing 4 (3), 158-174, 2013 | 305 | 2013 |
| An explorative study of Korean consumer participation in virtual brand communities in social network sites Y Sung, Y Kim, O Kwon, J Moon Journal of Global Marketing 23 (5), 430-445, 2010 | 285 | 2010 |
| Bridging or bonding? A cross-cultural study of social relationships in social networking sites SM Choi, Y Kim, Y Sung, D Sohn Information, Communication & Society 14 (1), 107-129, 2011 | 202 | 2011 |
| An integrative model of information security policy compliance with psychological contract: Examining a bilateral perspective JY Han, YJ Kim, H Kim Computers & Security 66, 52-65, 2017 | 169 | 2017 |
| “I drink it anyway and I know I shouldn't”: Understanding green consumers' positive evaluations of norm-violating non-green products and misleading green advertising L Atkinson, Y Kim Environmental Communication 9 (1), 37-57, 2015 | 146 | 2015 |
| Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary SC Chu, S Kamal, Y Kim Journal of Global Fashion Marketing 10 (1), 81-92, 2019 | 117 | 2019 |
| To click or not to click? Investigating antecedents of advertisement clicking on Facebook Y Kim, M Kang, SM Choi, Y Sung Social Behavior and Personality: an international journal 44 (4), 657-667, 2016 | 51 | 2016 |
| Does mindset matter for using social networking sites?: Understanding motivations for and uses of Instagram with growth versus fixed mindset YA Song, SY Lee, Y Kim International Journal of Advertising 38 (6), 886-904, 2019 | 41 | 2019 |
| Determinants of Internet standards adoption: The case of South Korea A Hovav, M Hemmert, YJ Kim Research Policy 40 (2), 253-262, 2011 | 40 | 2011 |
| Changing the Stakes: A Content Analysis of Internet Gambling Advertising in Popular TV Poker Program between 2006 and 2010 JJ Y Kim, WN Lee Journal of Business Research 66 (9), 1644-1650, 2013 | 36 | 2013 |
| Networking for philanthropy: increasing volunteer behavior via social networking sites Y Kim, WN Lee Cyberpsychology, Behavior, and Social Networking 17 (3), 160-165, 2014 | 34 | 2014 |
| When brands get real: the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand SC Chu, H Kim, Y Kim International Journal of Advertising 42 (6), 1037-1064, 2023 | 25 | 2023 |
| Cultural orientation affects consumer responses to charity advertising Y Kim Social Behavior and Personality: an international journal 44 (7), 1079-1088, 2016 | 23 | 2016 |
| When good becomes bad: the role of corporate crisis and issue congruence Y Kim, SM Choi Leveraged Marketing Communications, 127-142, 2021 | 16 | 2021 |
| The impact of social networks and privacy on electronic word-of-mouth in Facebook: Exploring gender differences N Park, Y Kim International Journal of Communication 14, 24, 2020 | 13 | 2020 |
| Culture-laden social engagement: A comparative study of social relationships in social networking sites among American, Chinese and Korean users SM Choi, SC Chu, Y Kim Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications …, 2014 | 13 | 2014 |
| When bad becomes good: the role of congruence and product type in the CSR initiatives of stigmatized industries Y Kim, SM Choi Sustainability 14 (13), 8164, 2022 | 11 | 2022 |
