Gestión de destinos turísticos sostenibles JF Valls Grupo Planeta (GBS), 2004 | 544 | 2004 |
A consumer-perceived consumer-based brand equity scale S Baalbaki, F Guzmán Journal of Brand Management 23, 229-251, 2016 | 309 | 2016 |
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management C Veloutsou, F Guzman Journal of Product & Brand Management 26 (1), 2-12, 2017 | 307 | 2017 |
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study K Cowan, F Guzman Journal of business research 117, 683-693, 2020 | 209 | 2020 |
A political candidate's brand image scale: Are political candidates brands? F Guzmán, V Sierra Journal of Brand Management 17, 207-217, 2009 | 168 | 2009 |
Co-creation of brand identities: consumer and industry influence and motivations E Kennedy, F Guzmán Journal of Consumer Marketing 33 (5), 313-323, 2016 | 147 | 2016 |
Cultural brands from emerging markets: Brand image across host and home countries F Guzmán, AK Paswan Journal of International Marketing 17 (3), 71-86, 2009 | 134 | 2009 |
Latest research on brand relationships: introduction to the special issue M Fetscherin, F Guzman, C Veloutsou, RR Cayolla Journal of Product & Brand Management 28 (2), 133-139, 2019 | 133 | 2019 |
The impact of corporate social responsibility on brand equity: consumer responses to two types of fit F Guzmán, D Davis Journal of Product & Brand Management 26 (5), 435-446, 2017 | 120 | 2017 |
Branding and design management: a brand design management model J Montaña, F Guzmán, I Moll Journal of Marketing Management 23 (9-10), 829-840, 2007 | 106 | 2007 |
Attitudinal determinants of environmentally sustainable behavior A Paswan, F Guzmán, J Lewin Journal of Consumer Marketing 34 (5), 414-426, 2017 | 104 | 2017 |
Sociopolitical activist brands HJ Schmidt, N Ind, F Guzmán, E Kennedy Journal of Product & Brand Management 31 (1), 40-55, 2021 | 98 | 2021 |
The immediate effect of corporate social responsibility on consumer-based brand equity F Muniz, F Guzmán, AK Paswan, HJ Crawford Journal of Product & Brand Management 28 (7), 864-879, 2019 | 91 | 2019 |
The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity D Alvarado-Karste, F Guzmán Journal of Product & Brand Management 29 (7), 971-984, 2020 | 87 | 2020 |
A Brand Building literature review F Guzman Excerpt from PhD Thesis “Brand Building Towards Social Values: Associating …, 2004 | 83 | 2004 |
How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products WM Lim, F Guzmán Journal of Business Research 141, 175-190, 2022 | 78 | 2022 |
Self-referencing and political candidate brands: A congruency perspective F Guzmán, AK Paswan, E Van Steenburg Journal of Political Marketing 14 (1-2), 175-199, 2015 | 76 | 2015 |
How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism TP Tran, CW Lin, S Baalbaki, F Guzmán Journal of Business Research 120, 1-15, 2020 | 75 | 2020 |
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward DL Parris, F Guzman Journal of Product & Brand Management 32 (2), 191-234, 2023 | 72 | 2023 |
Relationalism in marketing channels and marketing strategy AK Paswan, C Blankson, F Guzman European journal of marketing 45 (3), 311-333, 2011 | 69 | 2011 |