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Phuc Ngo Trong
Phuc Ngo Trong
Ho Chi Minh City Open University
在 ou.edu.vn 的电子邮件经过验证
标题
引用次数
引用次数
年份
Distribution of Brand Love, Brand Coolness, Self-brand Connections and Word-of-mouth Toward the Retail Format of Starbuck in Ho Chi Minh City
NDT Nguyen, TP Ngo, NV Mai, KN Tra
The Journal of Distribution Science 20 (7), 87-95, 2022
62022
Brand Anthropomorphism, Brand Reputation, and Consumer Engagement in the Distribution of Smartphone Brands
NDT Nguyen, TP Ngo, NV Mai, KN Tra, THH Le
The Journal of Distribution Science 21 (4), 1-10, 2023
12023
Does brand anthropomorphism and brand intimacy matter to assess consumers’ engagement successfully?
TNNDPN Trong
Cogent Business & Management 10 (2), 1-15, 2023
2023
Systematic Review: The Relationship Between Brand Love and Brand Anthropomorphism In Distribution
TPN NDT Nguyen
The Journal of Distribution Science 21 (5), 53-61, 2023
2023
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