Perceived omnichannel customer experience (OCX): Concept, measurement, and impact SM Rahman, J Carlson, SP Gudergan, M Wetzels, D Grewal Journal of Retailing 98 (4), 611-632, 2022 | 93 | 2022 |
Engaging gen Y customers in online brand communities: A cross-national assessment J Carlson, SM Rahman, MM Rahman, J Wyllie, R Voola International Journal of Information Management 56, 102252, 2021 | 77 | 2021 |
Consumer expectation from online retailers in developing e-commerce market: An investigation of generation Y in Bangladesh SM Rahman International Business Research 8 (7), 121-137, 2015 | 50 | 2015 |
Optimizing digital marketing for generation Y: An investigation of developing online market in Bangladesh SM Rahman International Business Research 8 (8), 150-163, 2015 | 45 | 2015 |
SafeCX: a framework for safe customer experience in omnichannel retailing SM Rahman, J Carlson, NH Chowdhury Journal of Services Marketing 36 (4), 499-529, 2022 | 12 | 2022 |
Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model L Olivier, J Carlson, SM Rahman, PJ Rosenberger III Journal of Travel Research 62 (7), 1530–1549, 2023 | 4 | 2023 |
What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies A Aldhamiri, J Carlson, S Vilches-Montero, SM Rahman, SP Gudergan Journal of Retailing and Consumer Services 79, 103804, 2024 | 1 | 2024 |
Scroll, Stop, Shop: Decoding impulsive buying in social commerce HA Moghddam, J Carlson, J Wyllie, SM Rahman Journal of Business Research 182, 114776, 2024 | | 2024 |
Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience S Mansoor, SM Rahman, JLH Bowden Journal of Consumer Behaviour, 2024 | | 2024 |