| A strategic marketing intelligence and multi‐organisational resilience framework PRJ Trim, YI Lee European Journal of Marketing 42 (7/8), 731-745, 2008 | 137 | 2008 |
| Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust YI Lee, PRJ Trim Marketing Intelligence & Planning 24 (7), 730-745, 2006 | 72 | 2006 |
| A reflection on theory building and the development of management knowledge PRJ Trim, YI Lee Management Decision 42 (3/4), 473-480, 2004 | 49 | 2004 |
| Art infusion in fashion product: The influence of visual art on product evaluation and purchase intention of consumers K Kim, E Ko, YI Lee Journal of Global Fashion Marketing 3 (4), 180-186, 2012 | 47 | 2012 |
| A strategic approach to sustainable partnership development PRJ Trim, YI Lee European Business Review 20 (3), 222-239, 2008 | 46 | 2008 |
| Large emergency-response exercises: Qualitative characteristics-A survey YI Lee, P Trim, J Upton, D Upton Simulation & gaming 40 (6), 726-751, 2009 | 45 | 2009 |
| The role of B2B marketers in increasing cyber security awareness and influencing behavioural change PRJ Trim, YI Lee Industrial Marketing Management 83, 224-238, 2019 | 41 | 2019 |
| Customer service and organizational learning in the context of strategic marketing YI Lee Marketing Intelligence & Planning 22 (6), 652-662, 2004 | 32 | 2004 |
| Cyber security management: a governance, risk and compliance framework P Trim, YI Lee Routledge, 2016 | 28 | 2016 |
| The global cyber security model: counteracting cyber attacks through a resilient partnership arrangement PRJ Trim, YI Lee Big Data and Cognitive Computing 5 (3), 32, 2021 | 27 | 2021 |
| Vertically integrated organisational marketing systems: a partnership approach for retailing organisations PRJ Trim, YI Lee Journal of Business & Industrial Marketing 21 (3), 151-163, 2006 | 25 | 2006 |
| The role of marketing intelligence officers in strategy formulation and implementation PRJ Trim, YI Lee Handbook of business strategy 7 (1), 125-130, 2006 | 25 | 2006 |
| The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers YI Lee, PRJ Trim Cross Cultural Management: An International Journal 15 (1), 62-80, 2008 | 24 | 2008 |
| Placing organizational learning in the context of strategic management P Trim, YI Lee Business Strategy Series 8 (5), 335-342, 2007 | 24 | 2007 |
| A security framework for protecting business, government and society from cyber attacks PRJ Trim, YI Lee 2010 5th International Conference on System of Systems Engineering, 1-6, 2010 | 21 | 2010 |
| South Korean companies in transition: an evolving strategic management style. YI Lee Strategic Change 13 (1), 2004 | 19 | 2004 |
| Enhancing customer service and organizational learning through qualitative research PRJ Trim, YI Lee Qualitative Market Research: An International Journal 7 (4), 284-292, 2004 | 17 | 2004 |
| Enhancing marketing provision through increased online safety that imbues consumer confidence: coupling AI and ML with the AIDA Model YI Lee, PRJ Trim Big Data and Cognitive Computing 6 (3), 78, 2022 | 16 | 2022 |
| Combining sociocultural intelligence with Artificial Intelligence to increase organizational cyber security provision through enhanced resilience PRJ Trim, YI Lee Big Data and Cognitive Computing 6 (4), 110, 2022 | 14 | 2022 |
| Refining brand strategy: Insights into how the “informed poseur” legitimizes purchasing counterfeits YI Lee, PRJ Trim Journal of Brand Management 26, 595-613, 2019 | 14 | 2019 |
