| Incentive-aligned conjoint analysis M Ding, R Grewal, J Liechty Journal of Marketing Research, 67-82, 2005 | 419 | 2005 |
| An incentive-aligned mechanism for conjoint analysis M Ding Journal of Marketing Research 44 (2), 214-223, 2007 | 309 | 2007 |
| Structuring the new product development pipeline M Ding, J Eliashberg Management Science 48 (3), 343-363, 2002 | 221 | 2002 |
| Emotional bidders—An analytical and experimental examination of consumers' behavior in a priceline-like reverse auction M Ding, J Eliashberg, J Huber, R Saini Management Science 51 (3), 352-364, 2005 | 214 | 2005 |
| Just the faces: Exploring the effects of facial features in print advertising L Xiao, M Ding Marketing Science 33 (3), 338-352, 2014 | 119 | 2014 |
| Price as an indicator of quality: implications for utility and demand functions M Ding, WT Ross Jr, VR Rao Journal of Retailing 86 (1), 69-84, 2010 | 114 | 2010 |
| Non-compensatory (and compensatory) models of consideration-set decisions JR Hauser, M Ding, SP Gaskin Proceedings of the Sawtooth Software Conference 14, 207-232, 2009 | 113 | 2009 |
| Understanding firm, physician and consumer choice behavior in the pharmaceutical industry P Manchanda, DR Wittink, A Ching, P Cleanthous, M Ding, XJ Dong, ... Marketing Letters 16 (3), 293-308, 2005 | 113 | 2005 |
| Innovation and marketing in the pharmaceutical industry M Ding, J Eliashberg, S Stremersch International series in quantitative marketing 20 (10.1007), 978-1, 2014 | 111 | 2014 |
| Functional forms of the satisfaction–loyalty relationship S Dong, M Ding, R Grewal, P Zhao International Journal of Research in Marketing 28 (1), 38-50, 2011 | 110 | 2011 |
| Eliciting preference for complex products: A web-based upgrading method YH Park, M Ding, VR Rao Journal of Marketing Research 45 (5), 562-574, 2008 | 107 | 2008 |
| A video-based automated recommender (VAR) system for garments S Lu, L Xiao, M Ding Marketing Science 35 (3), 484-510, 2016 | 94 | 2016 |
| High Molecular Weight Microtubule-associated Proteins Contain O-Linked N-Acetylglucosamine (∗) M Ding, DD Vandré Journal of Biological Chemistry 271 (21), 12555-12561, 1996 | 94 | 1996 |
| A simple mechanism to incentive-align conjoint experiments S Dong, M Ding, J Huber International Journal of Research in Marketing 27 (1), 25-32, 2010 | 82 | 2010 |
| Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector R Grewal, A Chakravarty, M Ding, J Liechty International Journal of Research in Marketing 25 (4), 261-272, 2008 | 72 | 2008 |
| IT implementation contract design: Analytical and experimental investigation of IT value, learning, and contract structure DJ Wu, M Ding, LM Hitt Information Systems Research 24 (3), 787-801, 2013 | 65* | 2013 |
| Product and service innovation in small and medium-sized enterprises G Susman, A Warren, M Ding, JP Stites Research Sponsored by United States Department of Commerce-The National …, 2006 | 62 | 2006 |
| The microtubule cytoskeleton in human phagocytic leukocytes is a highly dynamic structure. M Ding, JM Robinson, BC Behrens, DD Vandre European journal of cell biology 66 (3), 234-245, 1995 | 59 | 1995 |
| Unstructured direct elicitation of decision rules M Ding, JR Hauser, S Dong, D Dzyabura, Z Yang, SU Chenting, ... Journal of Marketing Research 48 (1), 116-127, 2011 | 54 | 2011 |
| Calculating, creating, and claiming value in business markets: Status and research agenda GL Lilien, R Grewal, D Bowman, M Ding, A Griffin, V Kumar, ... Marketing Letters 21 (3), 287-299, 2010 | 49 | 2010 |
