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Removing the fuzziness from the fuzzy front-end of service innovations through customer interactions I Alam Industrial marketing management 35 (4), 468-480, 2006 | 741 | 2006 |
Fieldwork and data collection in qualitative marketing research I Alam Qualitative Market Research: An International Journal 8 (1), 97-112, 2005 | 223 | 2005 |
Service innovation strategy and process: a cross‐national comparative analysis I Alam International Marketing Review 23 (3), 234-254, 2006 | 199 | 2006 |
Commercial innovations from consulting engineering firms: An empirical exploration of a novel source of new product ideas I Alam Journal of Product Innovation Management 20 (4), 300-313, 2003 | 103 | 2003 |
Customer interaction in service innovation: evidence from India I Alam International Journal of Emerging Markets 8 (1), 41-64, 2013 | 98 | 2013 |
Innovation strategy, process and performance in the commercial banking industry I Alam Journal of Marketing Management 19 (9-10), 973-999, 2003 | 89 | 2003 |
Service Development I Alam Involving customers in new service development 11, 15, 2006 | 66 | 2006 |
Exploring cross‐national differences in service innovation process and strategy in developing and developed nations I Alam Journal of Service Management 22 (5), 586-606, 2011 | 59 | 2011 |
New service development in India's business‐to‐business financial services sector I Alam Journal of Business & Industrial Marketing 27 (3), 228-241, 2012 | 52 | 2012 |
New service development process: Emerging versus developed markets I Alam Journal of Global Marketing 20 (2-3), 43-55, 2007 | 47 | 2007 |
Does service innovation process differ across cultures? I Alam Asia pacific journal of marketing and logistics 22 (4), 460-472, 2010 | 42 | 2010 |
Marketing Islamic financial services: A review, critique, and agenda for future research I Alam, P Seifzadeh Journal of Risk and Financial Management 13 (1), 12, 2020 | 40 | 2020 |
Process of customer interaction during new service development in an emerging country I Alam The Service Industries Journal 31 (16), 2741-2756, 2011 | 36 | 2011 |
Interacting with Muslim customers for new service development in a non-Muslim majority country I Alam Journal of Islamic Marketing 10 (4), 1017-1036, 2019 | 35 | 2019 |
Interacting with customers in the new product development process I Alam KAHN, KB The PMDA handbook of new product development. 2nd ed. New Jersey …, 2005 | 34 | 2005 |
Designing experiential learning projects for teaching marketing courses II Alam Atlantic Marketing Journal 3 (3), 8, 2014 | 23 | 2014 |
Moving beyond the stage gate models for service innovation: The trend and the future I Alam International Journal of Economic Practices and Theories 4 (5), 637-646, 2014 | 18 | 2014 |
The role of the users in successful new service development I Alam American Marketing Association. Conference Proceedings 11, 193, 2000 | 15 | 2000 |