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Ian Alam
Ian Alam
其他姓名Intekhab Alam
Distinguished Professor of Marketing, SUNY Geneseo
在 geneseo.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
A customer‐oriented new service development process
I Alam, C Perry
Journal of services Marketing 16 (6), 515-534, 2002
11852002
An exploratory investigation of user involvement in new service development
I Alam
Journal of the Academy of Marketing Science 30, 250-261, 2002
10792002
Removing the fuzziness from the fuzzy front-end of service innovations through customer interactions
I Alam
Industrial marketing management 35 (4), 468-480, 2006
7412006
Fieldwork and data collection in qualitative marketing research
I Alam
Qualitative Market Research: An International Journal 8 (1), 97-112, 2005
2232005
Service innovation strategy and process: a cross‐national comparative analysis
I Alam
International Marketing Review 23 (3), 234-254, 2006
1992006
Commercial innovations from consulting engineering firms: An empirical exploration of a novel source of new product ideas
I Alam
Journal of Product Innovation Management 20 (4), 300-313, 2003
1032003
Customer interaction in service innovation: evidence from India
I Alam
International Journal of Emerging Markets 8 (1), 41-64, 2013
982013
Innovation strategy, process and performance in the commercial banking industry
I Alam
Journal of Marketing Management 19 (9-10), 973-999, 2003
892003
Service Development
I Alam
Involving customers in new service development 11, 15, 2006
662006
Exploring cross‐national differences in service innovation process and strategy in developing and developed nations
I Alam
Journal of Service Management 22 (5), 586-606, 2011
592011
New service development in India's business‐to‐business financial services sector
I Alam
Journal of Business & Industrial Marketing 27 (3), 228-241, 2012
522012
New service development process: Emerging versus developed markets
I Alam
Journal of Global Marketing 20 (2-3), 43-55, 2007
472007
Does service innovation process differ across cultures?
I Alam
Asia pacific journal of marketing and logistics 22 (4), 460-472, 2010
422010
Marketing Islamic financial services: A review, critique, and agenda for future research
I Alam, P Seifzadeh
Journal of Risk and Financial Management 13 (1), 12, 2020
402020
Process of customer interaction during new service development in an emerging country
I Alam
The Service Industries Journal 31 (16), 2741-2756, 2011
362011
Interacting with Muslim customers for new service development in a non-Muslim majority country
I Alam
Journal of Islamic Marketing 10 (4), 1017-1036, 2019
352019
Interacting with customers in the new product development process
I Alam
KAHN, KB The PMDA handbook of new product development. 2nd ed. New Jersey …, 2005
342005
Designing experiential learning projects for teaching marketing courses
II Alam
Atlantic Marketing Journal 3 (3), 8, 2014
232014
Moving beyond the stage gate models for service innovation: The trend and the future
I Alam
International Journal of Economic Practices and Theories 4 (5), 637-646, 2014
182014
The role of the users in successful new service development
I Alam
American Marketing Association. Conference Proceedings 11, 193, 2000
152000
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