| Effect of organizational culture on employee commitment in the Indian IT services sourcing industry W Messner Journal of Indian Business Research 5 (2), 76-100, 2013 | 230 | 2013 |
| The institutional and cultural context of cross-national variation in early COVID-19 outbreaks W Messner International Public Health Journal 13 (2), 227-235, 2021 | 74* | 2021 |
| The ICCA Facilitator's Manual: Intercultural Communication and Collaboration Appraisal W Messner, N Schäfer GloBus Research Ltd., 2012 | 65 | 2012 |
| The role of gender in building organisational commitment in India's services sourcing industry W Messner IIMB Management Review 29 (3), 188-202, 2017 | 55 | 2017 |
| Making the Compelling Business Case: Decision-making Techniques for Successful Business Growth W Messner Springer, 2013 | 47 | 2013 |
| The impact of an aircraft's service environment on perceptions of in-flight food quality W Messner Journal of Air Transport Management 53, 123-130, 2016 | 46 | 2016 |
| Measuring existent intercultural effectiveness in global teams W Messner International Journal of Managing Projects in Business 8 (1), 107-132, 2015 | 39 | 2015 |
| Working with India: The Softer Aspects of a Successful Collaboration with the Indian IT & BPO Industry W Messner Springer Science & Business Media, 2008 | 34 | 2008 |
| Effects of national culture on the extent of panic buying during the COVID-19 outbreak W Messner, SE Payson Journal of International Consumer Marketing, 1-20, 2021 | 32 | 2021 |
| Understanding the influence of culture on customer engagement and recommendation intentions W Messner Journal of Strategic Marketing 30 (8), 782-806, 2022 | 24 | 2022 |
| Contextual factors and the COVID‐19 outbreak rate across US counties in its initial phase W Messner, SE Payson Health Science Reports 4 (1), e242, 2021 | 23* | 2021 |
| Variation in COVID-19 outbreaks at the US state and county levels W Messner, SE Payson Public Health 187, 15-18, 2020 | 23 | 2020 |
| Customer relationship management technology: A commodity or distinguishing factor? W Messner Business Information Review 22 (4), 253-262, 2005 | 23 | 2005 |
| Cultural and individual differences in online reviews W Messner Journal of International Consumer Marketing, 1-27, 2020 | 20 | 2020 |
| Advancing intercultural competencies for global collaboration W Messner, N Schäfer Globalization of Professional Services, 189-201, 2012 | 19* | 2012 |
| The misconstruction of Hofstede's Uncertainty Avoidance dimension: the fallacy of ecological operation without construct validity at the individual level W Messner Journal of Global Marketing 29 (5), 298-313, 2016 | 18 | 2016 |
| Rightshore A Hendel, W Messner, F Thun Successfully Industrialize SAP® Projects Offshore, 74, 2008 | 17 | 2008 |
| The practice of cash pooling W Messner BIT-Banking and Information Technology 4, 25-29, 2001 | 16 | 2001 |
| Advancing our understanding of cultural heterogeneity with unsupervised machine learning W Messner Journal of International Management 28 (2), 100885, 2022 | 15 | 2022 |
| Does value for money create advocates? A study in the international airline services industry W Messner Journal of Global Marketing 30 (5), 309-321, 2017 | 15 | 2017 |
