Technological opportunism and radical technology adoption: An application to e-business R Srinivasan, GL Lilien, A Rangaswamy Journal of marketing 66 (3), 47-60, 2002 | 965 | 2002 |
Advertising, research and development, and systematic risk of the firm L McAlister, R Srinivasan, MC Kim Journal of Marketing 71 (1), 35-48, 2007 | 579 | 2007 |
Strategic firm commitments and rewards for customer relationship management in online retailing R Srinivasan, C Moorman Journal of marketing 69 (4), 193-200, 2005 | 508 | 2005 |
Social influence effects in online product ratings S Sridhar, R Srinivasan Journal of marketing 76 (5), 70-88, 2012 | 503 | 2012 |
Turning adversity into advantage: does proactive marketing during a recession pay off? R Srinivasan, A Rangaswamy, GL Lilien International journal of research in marketing 22 (2), 109-125, 2005 | 433 | 2005 |
First in, first out? The effects of network externalities on pioneer survival R Srinivasan, GL Lilien, A Rangaswamy Journal of Marketing 68 (1), 41-58, 2004 | 351 | 2004 |
Should firms spend more on research and development and advertising during recessions? R Srinivasan, GL Lilien, S Sridhar Journal of Marketing 75 (3), 49-65, 2011 | 314 | 2011 |
The emergence of dominant designs R Srinivasan, GL Lilien, A Rangaswamy Journal of Marketing 70 (2), 1-17, 2006 | 254 | 2006 |
Interactive technologies and retailing strategy: A review, conceptual framework and future research directions R Varadarajan, R Srinivasan, GG Vadakkepatt, MS Yadav, PA Pavlou, ... Journal of Interactive Marketing 24 (2), 96-110, 2010 | 253 | 2010 |
Dual distribution and intangible firm value: Franchising in restaurant chains R Srinivasan Journal of Marketing 70 (3), 120-135, 2006 | 227 | 2006 |
When do transparent packages increase (or decrease) food consumption? X Deng, R Srinivasan Journal of Marketing 77 (4), 104-117, 2013 | 214 | 2013 |
Vicarious learning in new product introductions in the early years of a converging market R Srinivasan, P Haunschild, R Grewal Management Science 53 (1), 16-28, 2007 | 201 | 2007 |
Advertising effectiveness: the moderating effect of firm strategy L McAlister, R Srinivasan, N Jindal, AA Cannella Journal of Marketing Research 53 (2), 207-224, 2016 | 174 | 2016 |
The dot. com retail failures of 2000: were there any winners? V Mahajan, R Srinivasan, J Wind Journal of the Academy of Marketing Science 30 (4), 474-486, 2002 | 166 | 2002 |
Dynamic relationships among R&D, advertising, inventory and firm performance S Sridhar, S Narayanan, R Srinivasan Journal of the Academy of Marketing Science 42, 277-290, 2014 | 143 | 2014 |
Sources, characteristics and effects of emerging technologies: Research opportunities in innovation R Srinivasan Industrial Marketing Management 37 (6), 633-640, 2008 | 142 | 2008 |
Pandemics and marketing: Insights, impacts, and research opportunities G Das, SP Jain, D Maheswaran, RJ Slotegraaf, R Srinivasan Journal of the Academy of Marketing Science 49 (5), 835-854, 2021 | 137 | 2021 |
When algorithms fail: Consumers’ responses to brand harm crises caused by algorithm errors R Srinivasan, G Sarial-Abi Journal of Marketing 85 (5), 74-91, 2021 | 105 | 2021 |
Corporate board interlocks and new product introductions R Srinivasan, S Wuyts, G Mallapragada Journal of Marketing 82 (1), 132-148, 2018 | 100 | 2018 |
Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks R Srinivasan, GL Lilien, A Rangaswamy International Journal of research in Marketing 25 (2), 119-128, 2008 | 93 | 2008 |