| External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use WS Kwon, H Woo, A Sadachar, X Huang Journal of Retailing and Consumer Services 62, 102616, 2021 | 65 | 2021 |
| Influence of absorbed moisture on surface hydrophobization of ethanol pretreated and plasma treated ramie fibers Z Zhou, J Wang, X Huang, L Zhang, S Moyo, S Sun, Y Qiu Applied surface science 258 (10), 4411-4416, 2012 | 33 | 2012 |
| Let's play with emojis! How to make emojis more effective in social media advertising using promocodes and temporal orientation X Huang, MS Kader, S Kim Journal of Research in Interactive Marketing 16 (4), 665-682, 2022 | 23 | 2022 |
| Visibility aid cycling clothing: flashing light-emitting diode (FLED) configurations HS Koo, X Huang International Journal of Clothing Science and Technology 27 (3), 460-471, 2015 | 19 | 2015 |
| Effect of alcohol pretreatment in conjunction with atmospheric pressure plasmas on hydrophobizing ramie fiber surfaces J Wang, Z Zhou, X Huang, L Zhang, B Hu, S Moyo, J Sun, Y Qiu Journal of adhesion science and technology 27 (11), 1278-1288, 2013 | 16 | 2013 |
| Influencing factors toward e-shoppers' adoption of green last-mile delivery MS Kader, M Rashaduzzaman, X Huang, S Kim International Journal of Retail & Distribution Management 51 (2), 220-237, 2023 | 15 | 2023 |
| Do university trademarks matter? Interaction between university-related apparel style and licensing status X Huang, WS Kwon Journal of Product & Brand Management 32 (7), 1018-1031, 2023 | 3 | 2023 |
| What Functions on the Medicare Plan Finder Do Older Medicare Beneficiaries Use? MS Kader, WS Kwon, S Westrick, K Ross, Y Zhao, X Huang HCI International 2021-Posters: 23rd HCI International Conference, HCII 2021 …, 2021 | 2 | 2021 |
| Medicare Plan Decisions: What Strategy Do Older Adults Use for e-Healthcare Decision-Making and What Intelligent Assistance Do They Need? K Ross, WS Kwon, S Westrick, MS Kader, Y Zhao, X Huang HCI International 2021-Posters: 23rd HCI International Conference, HCII 2021 …, 2021 | 2 | 2021 |
| College students’ purchase intention for luxury brand fashion counterfeit goods: A cross-cultural comparison X Huang, H Kim International Textile and Apparel Association Annual Conference Proceedings …, 2013 | 1 | 2013 |
| How Formal Should a Chatbot Be? An Examination from a Construal Level Theory Perspective X Huang, WS Kwon International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| Internal and external factors motivate Generation Z's sustainable apparel consumption in China L Zhang, X Huang International Journal of Sustainable Development 27 (4), 430-452, 2024 | | 2024 |
| Effects of Conversational AI Assistance and Decision Stages on the Flow Experience of Older Users’ of an e-Healthcare Decision Tool X Huang, WS Kwon, ENB Harrison, N McCormick, S Westrick International Conference on Human-Computer Interaction, 478-485, 2023 | | 2023 |
| Designing Intelligent Decision Assistants to Assist Seniors with Medicare Plan Decision-Making: An Application of Cognitive Response Theories ENB Harrison, WS Kwon, X Huang, N McCormick, S Westrick International Conference on Human-Computer Interaction, 121-130, 2023 | | 2023 |
| Influences of Utilitarian and Hedonic Motivations on Purchase Intention via Green Delivery: Through the Lens of the Environmental Theory of Planned Behavior MS Kader, M Rashaduzzaman, X Huang, S Kim International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
| Exploring Risks and Benefits of Cross-Border E-Commerce Consumption: A Qualitative Investigation of Chinese Consumers X Huang, WS Kwon International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
| External and Internal Drivers of Small Retail Businesses' Social Media Use: An Innovation Diffusion Theory Perspective WS Kwon, H Woo, A Sadachar, X Huang International Textile and Apparel Association Annual Conference Proceedings …, 2020 | | 2020 |
| Cracking the Code of Engaging Campaigns: Effective Storytelling in Sustainable Clothing Campaigns on Social Media MS Kader, X Huang, S Kim International Textile and Apparel Association Annual Conference Proceedings …, 2020 | | 2020 |
| The Effects of Emoji on Influencer Advertising and Temporal Orientation on Purchase Intentions Keywords: Influencer Advertising, Emoji, Temporal Orientation, Construal Level X Huang, MS Kader, S Kim International Textile and Apparel Association Annual Conference Proceedings …, 2020 | | 2020 |
| 2020 Proceedings Virtual Conference WS Kwon, H Woo, A Sadachar, X Huang | | 2020 |
