| Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence A Zogaj, DK Tscheulin, S Olk Psychology & Marketing 38 (3), 416-430, 2021 | 74 | 2021 |
| Go pop-up: Effects of temporary retail on product-and brand-related consumer reactions A Zogaj, S Olk, DK Tscheulin Journal of Retailing and Consumer Services 50, 111-121, 2019 | 45 | 2019 |
| Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement A Zogaj, DK Tscheulin, J Lindenmeier, S Olk Journal of Business Economics 91 (3), 379-400, 2021 | 42 | 2021 |
| It’sa Match! The effects of chatbot anthropomorphization and chatbot gender on consumer behavior A Zogaj, PM Mähner, L Yang, DK Tscheulin Journal of Business Research 155, 113412, 2023 | 36 | 2023 |
| Emotional labor in a non-isolated service encounter-The impact of customer observation on perceived authenticity and perceived fairness S Olk, J Lindenmeier, DK Tscheulin, A Zogaj Journal of Retailing and Consumer Services 58, 102316, 2021 | 20 | 2021 |
| Linking self-congruence and functional congruence to mobile health apps PM Mähner, A Zogaj, DK Tscheulin Journal of Services Marketing 37 (3), 287-299, 2023 | 9 | 2023 |
| Nonprofit organizations, social media, and trust: How self-congruence can help organizations choose the right social media endorsers A Zogaj Journal of Nonprofit & Public Sector Marketing 35 (5), 568-588, 2023 | 4 | 2023 |
| What Do Consumers Think About Your Brand? Just Ask! L Nann, D Finken, A Zogaj, S Reiser, R Hofstetter Marketing Review St. Gallen 40 (1), 34-41, 2023 | 3 | 2023 |
| Crisis communication via COVID-19 Chatbots–Effects of communication style on public management objectives S Olk, DK Tscheulin, A Zogaj Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen: ZögU …, 2020 | 3 | 2020 |
| Similarity between Human Beings and Chatbots–The Effect of Self-Congruence on Consumer Satisfaction while considering the Mediating Role of Authenticity A Zogaj, PM Mähner, DK Tscheulin Künstliche Intelligenz im Dienstleistungsmanagement: Band 2: Einsatzfelder …, 2021 | 2 | 2021 |
| Congruence constructs as mediators of stereotypic image perceptions’ effect on student volunteering intention J Lindenmeier, C Arnold, A Zogaj, DK Tscheulin International Review on Public and Nonprofit Marketing, 1-23, 2021 | 2 | 2021 |
| Marketing in social economy and common welfare–Advantages and challenges DK Tscheulin, S Olk, A Zogaj, PM Mähner Zeitschrift für Gemeinwirtschaft und Gemeinwohl: Z'Gug/Journal of Social …, 2021 | 1 | 2021 |
| Designing Effective Volunteering Appeals: Results of Choice-Based Conjoint and Latent Class Segmentation Analyses EM Jedicke, S Olk, A Zogaj, DK Tscheulin, J Lindenmeier NONPROFIT AND VOLUNTARY SECTOR QUARTERLY, 2024 | | 2024 |
| Designing Effective Volunteering Appeals: Results of Choice-Based Conjoint and Latent Class Segmentation Analyses E Maria Jedicke, S Olk, A Zogaj, DK Tscheulin, J Lindenmeier Nonprofit and Voluntary Sector Quarterly, 08997640241227166, 2024 | | 2024 |
| The pursuit of the ideal self: An investigation of the relationship of authenticity and ideal self‐congruence A Zogaj, PM Mähner, DK Tscheulin Journal of Consumer Behaviour, 2024 | | 2024 |
| Is curative Chemoradiotherapy cost-effective in older (>= 65 Years) ENT-Cancer Patients? T Sprave, A Zogaj, NH Nicolay, A Ruehle, AL Grosu, J Lindenmeier, ... STRAHLENTHERAPIE UND ONKOLOGIE 197 (SUPPL 1), S110-S111, 2021 | | 2021 |
| Benefits of Matching Individuals' Self-concept: Developing Novel Models that Examine how Self-congruence Between Individuals and Entities Affects Individauals' Perceptions and … A Zogaj Albert-Ludwigs-Universität Freiburg, 2021 | | 2021 |
| ZögU S Olk, DK Tscheulin, A Zogaj, K Kraus, A Hoffjan, A Richter | | |
