Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA Z Tóth, C Thiesbrummel, SC Henneberg, P Naudé Journal of Business Research 68 (3), 723-734, 2015 | 165 | 2015 |
Addressing the ‘Qualitative’ in fuzzy set Qualitative Comparative Analysis: The Generic Membership Evaluation Template Z Tóth, SC Henneberg, P Naudé Industrial Marketing Management, 2016 | 87 | 2016 |
Tension in a value co-creation context: A network case study Z Tóth, LD Peters, A Pressey, WJ Johnston Industrial Marketing Management 70, 34-45, 2018 | 78 | 2018 |
The dawn of the AI robots: towards a new framework of AI robot accountability Z Tóth, R Caruana, T Gruber, C Loebbecke Journal of Business Ethics 178 (4), 895-916, 2022 | 52 | 2022 |
Tensions in digital servitization through a paradox lens Z Tóth, A Sklyar, C Kowalkowski, D Sörhammar, B Tronvoll, O Wirths Industrial marketing management 102, 438-450, 2022 | 50 | 2022 |
B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange Z Tóth, M Mrad, OS Itani, J Luo, MJ Liu Industrial Marketing Management 104, 226-240, 2022 | 37 | 2022 |
Becoming a more attractive supplier by managing references–The case of small and medium-sized enterprises in a digitally enhanced business environment Z Tóth, ME Nieroda, B Koles Industrial Marketing Management 84, 312-327, 2020 | 35 | 2020 |
Social capital creation on professional sharing economy platforms: The problems of rating dependency and the non-transferability of social capital Z Tóth, E Nemkova, G Hizsák, P Naudé Journal of Business Research 144, 450-460, 2022 | 29 | 2022 |
Value creation in art galleries: A service logic analysis M Williams, S Biggemann, Z Tóth Australasian marketing journal 28 (1), 47-56, 2020 | 24 | 2020 |
" Értelem és érzelem" A lakossági ügyfelek gazdasági magatartása és a bankokkal kapcsolatos attitűdjei (" Sense and sensibility" Retail customer behaviours and attitudes … P Nagy, Z Tóth Hitelintézeti Szemle 11 (spec), 13-24, 2012 | 24 | 2012 |
Social media-related tensions on business-to-business markets–evidence from China J Luo, Z Toth, MJ Liu, R Yuan Industrial Marketing Management 93, 293-306, 2021 | 17 | 2021 |
The role of social media in managing supplier attractiveness: An investigation of business-to-business markets Z Tóth, M Liu, J Luo, C Braziotis International Journal of Operations & Production Management 40 (5), 625-646, 2020 | 17 | 2020 |
Necessary condition analysis in marketing research J Dul, S Hauff, Z Tóth Handbook of research methods for marketing management, 51-72, 2021 | 16 | 2021 |
Necessary condition analysis in tourism research Z Tóth, J Dul Annals of Tourism Research 79, 102821, 2019 | 15 | 2019 |
The strategic role of corporate online references: building social capital through signaling in business networks Z Toth, P Naudé, SC Henneberg, CA Diaz Ruiz Journal of Business & Industrial Marketing 36 (8), 1300-1321, 2021 | 11 | 2021 |
Unintentionality in market shaping–A multiple case study of touring exhibitions from New Zealand, Australia, and the United Kingdom Z Tóth, S Biggemann, M Williams Industrial Marketing Management 103, 117-129, 2022 | 10 | 2022 |
Interfirm problem representation: developing shared understanding within inter-organizational networks SJ Ogundipe, LD Peters, Z Tóth Industrial Marketing Management 100, 76-87, 2022 | 7 | 2022 |
Application of necessary condition analysis (NCA) in hospitality and tourism research W Lee, J Dul, Z Toth Cutting edge research methods in hospitality and tourism, 157-172, 2023 | 6 | 2023 |
Elite luxury experiences: customer and managerial perspectives M Mrad, S Karimi, Z Toth, G Christodoulides Journal of Marketing Management 38 (13-14), 1339-1368, 2022 | 5 | 2022 |
A framework for differentiation in composed digital-physical products M Baumers, I Ashcroft, S Benford, M Flintham, B Koleva, Z Tóth, ... International Journal of Mechatronics and Manufacturing Systems 13 (4), 286-298, 2020 | 3 | 2020 |