| Social media and higher education: An international perspective M Bartosik-Purgat, N Filimon, M Kiygi-Calli Economics and Sociology, 2017, vol. 10, núm. 1, p. 181-191, 2017 | 54 | 2017 |
| The Effects Of Brands' Posts on Social Media: Conceptual Framework and Application Method (Markalarin Sosyal Medyada Yaptiklari Paylaşimlarin Etkileri: Kavramsal Çerçeve Ve … A Onden, M Kiygi-Calli Research Journal of Business and Management 5 (3), 238-250, 2018 | 12 | 2018 |
| The effectiveness of high-frequency direct-response commercials M Kiygi-Calli, M Weverbergh, PH Franses International Journal of Research in Marketing 29 (1), 98-109, 2012 | 11 | 2012 |
| Forecasting newspaper demand with censored regression M Kiygi-Calli, M Weverbergh journal of the Operational Research Society 60 (7), 944-951, 2009 | 8 | 2009 |
| Corporate Social Responsibility in Packaging: Environmental and Social Issues M Kiygi-Calli Ethics, Social Responsibility and Sustainability in Marketing, 129-144, 2019 | 7 | 2019 |
| Brand crisis in social media: case study using sentiment analysis (Sosyal Medya’da Marka Krizleri: Duygu Analizi Yöntemi İle Vaka İncelemesi) A Onden, M Kiygi-Calli, E Yolbulan-Okan Journal of Management Marketing and Logistics 5 (3), 246-254, 2018 | 6 | 2018 |
| Modeling intra-seasonal heterogeneity in hourly advertising-response models: Do forecasts improve? M Kiygi-Calli, M Weverbergh, PH Franses International Journal of Forecasting 33 (1), 90-101, 2017 | 6 | 2017 |
| Analysis of Customers’ Complaints to Brands’ Social Media Help Desk Accounts: A Study on High Technology Products (Markaların Sosyal Medya Yardım Masası Hesaplarına Yapılan … A Önden, M Kiygi-Calli Journal of Business Research-Turk 10 (4), 554-574, 2018 | 5* | 2018 |
| The Mystique of Luxury Products M Kiygi-Calli Marketing Management in Turkey, 431, 2018 | 4 | 2018 |
| Forecasting time-varying arrivals: Impact of direct response advertising on call center performance M Kiygi-Calli, M Weverbergh, PH Franses Journal of Business Research 131, 227-240, 2021 | 3 | 2021 |
| How Small and Medium-sized Enterprises (SMEs) Can be Competitive: An Environmental Approach MS Ensari, M Kiygi-Calli LIT Verlag Münster, 2018 | 3 | 2018 |
| Determination of Packaging Design Factors Affecting Product Preferences by Part-Worth Conjoint Analysis: A Study on Organic Soap Products (Ürün Tercihlerini Etkileyen Ambalaj … MK Calli, S Kilic Business and Economics Research Journal 10 (1), 259-276, 2019 | 2* | 2019 |
| The Effects of Innovative Product Features on Consumers’ Attitudes: A Study on Social Media Posts (İnovatif Ürün Özelliklerinin Tüketicilerin Tutumları Üzerindeki Etkileri … A Onden, M Kıygı-Calli AJIT-e: Online Academic Journal of Information Technology 10 (36), 53-72, 2019 | 1* | 2019 |
| Where To Present the Advertisement in a Block? M Kiygi-Calli Journal of Management Marketing and Logistics 3 (3), 205-219, 2016 | 1 | 2016 |
| A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS'SUPPORT ACCOUNTS M Kiygi-Calli, E Merdin-Uygur, A Önden, M El Oraiby Global Fashion Management Conference, 148-148, 2024 | | 2024 |
| Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach OB Kirgiz, M Kiygi-Calli, S Cagliyor, M El Oraiby Telecommunications Policy, 102816, 2024 | | 2024 |
| The influence of packaging design visual elements on consumers’ purchase intention: a comparison study on organic food and non-food products M El Oraiby, M Kiygi-Calli Organic Agriculture 14 (2), 143-165, 2024 | | 2024 |
| Babbling through social media: A cross-country study mapping out social networks using eWOM intentions Z Isler, M Kiygi-Calli, M El Oraiby Electronic Markets 33 (1), 54, 2023 | | 2023 |
| Understanding the Sectoral Innovation Trends in Turkey S Çetinkaya, M Kıygı-Calli, HP Ömer IRDITECH 2018 ULUSLARARASI AR-GE, İNOVASYON VE TEKNOLOJİ YÖNETİMİ KONGRESİ …, 2018 | | 2018 |
| Small/Medium Size Enterprises and Their Suppliers: Focus on Their Relationships M Kıygı-Calli How SMEs Can be Competitive? An Environmental Approach, 2017 | | 2017 |
Philip Hans FransesErasmus School of Economics在 ese.eur.nl 的电子邮件经过验证
