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Mawra Hussain
Mawra Hussain
University of Wah
在 uow.edu.pk 的电子邮件经过验证
标题
引用次数
引用次数
年份
How consumer uncertainty intervene country of origin image and consumer purchase intention? The moderating role of brand image
T Islam, M Hussain
International Journal of Emerging Markets 18 (11), 5049-5067, 2022
792022
What you see is what you get: assessing in-game advertising effectiveness
M Hussain, T Islam, S Rehman
Journal of Research in Interactive Marketing, 1-17, 2022
172022
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