| Advertising music: An alternative atmospheric stimulus to retail music MW Raja, S Anand, D Allan International Journal of Retail & Distribution Management 47 (8), 872-892, 2019 | 38 | 2019 |
| Multi-item scale construction to measure consumers’ attitude toward advertising music MW Raja, S Anand, I Kumar Journal of Marketing Communications 26 (3), 314-327, 2020 | 12 | 2020 |
| “How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers” MW Raja, S Anand, D Allan Journal of International Consumer Marketing, 2020 | 10 | 2020 |
| Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention MW Raja, S Anand, D Allan Journal of International Consumer Marketing, 2023 | 2 | 2023 |
| Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making MW Raja, D Allan, C Bandyopadhyay Marketing Intelligence & Planning, 2024 | | 2024 |
David AllanMarketing Professor在 sju.edu 的电子邮件经过验证
David AllanMarketing Professor在 sju.edu 的电子邮件经过验证