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Ivan Ventre
Ivan Ventre
Professor in Marketing, EGADE Business School, Tecnológico de Monterrey
在 tec.mx 的电子邮件经过验证
标题
引用次数
引用次数
年份
The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets: A Mexican perspective
I Ventre, D Kolbe
Journal of International Consumer Marketing 32 (4), 287-299, 2020
3732020
Drivers of social commerce usage: a multi-group analysis comparing Facebook and Instagram
I Ventre, A Mollá-Descals, M Frasquet
Economic research-Ekonomska istraživanja 34 (1), 570-589, 2021
342021
Impact of consumer interaction on social commerce intention comparing Facebook and Instagram
I Ventre, D Kolbe
The International Review of Retail, Distribution and Consumer Research, 1-23, 2024
2024
La participación del consumidor en actividades de comercio social. una propuesta comparando redes sociales
IH Ventre Soto
2019
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