| Customer engagement in service V Kumar, B Rajan, S Gupta, I Dalla Pozza Journal of the Academy of Marketing Science 47 (1), 138-160, 2019 | 560 | 2019 |
| Conceptualizing the Evolution and Future of Advertising V Kumar, S Gupta Journal of Advertising 45 (3), 302-317, 2016 | 315 | 2016 |
| Global customer engagement S Gupta, A Pansari, V Kumar Journal of International Marketing 26 (1), 4-29, 2018 | 178 | 2018 |
| Digital analytics: Modeling for insights and new methods S Gupta, A Leszkiewicz, V Kumar, T Bijmolt, D Potapov Journal of Interactive Marketing 51, 26-43, 2020 | 159 | 2020 |
| Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions R Varadarajan, RB Welden, S Arunachalam, M Haenlein, S Gupta International Journal of Research in Marketing, 2021 | 125 | 2021 |
| Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach S Gupta, D Ramachandran Journal of Retailing, 2021 | 105 | 2021 |
| New-age technologies-driven social innovation: What, how, where, and why? S Gupta, V Kumar, E Karam Industrial Marketing Management, 2020 | 83 | 2020 |
| Understanding the feasibility and value of grassroots innovation S Gupta Journal of the Academy of Marketing Science 48 (5), 941-965, 2020 | 75 | 2020 |
| Reverse innovation: a conceptual framework S Malodia, S Gupta, AK Jaiswal Journal of the Academy of Marketing Science, 1-21, 2020 | 61 | 2020 |
| Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches V Kumar, A Sharma, S Gupta Journal of the Academy of Marketing Science 45 (2), 164-185, 2017 | 34 | 2017 |
| DIMENSIONS OF RETAIL SERVICE CONVENIENCE IN EMERGING MARKET SETTINGS-A QUALITATIVE INVESTIGATION. S Gupta, D Sharma Journal of Services Research 14 (1), 2014 | 26 | 2014 |
| Prevention-Versus Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study Using Functional Data Analysis V Kumar, A Sood, S Gupta, N Sood Journal of International Marketing, 1069031X20966563, 2021 | 15 | 2021 |
| Effect of Shopping Value on Service Convenience, Satisfaction and Customer Loyalty: a Conceptual Framework S Gupta SAMVAD 10, 78-85, 2015 | 10 | 2015 |
| Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies H Khan, S Gupta, V Kumar, B Kumar Industrial Marketing Management 115, 198-213, 2023 | 7 | 2023 |
| Modeling the antecedents of multi-generational services adoption behavior of clients across countries: The role of mindset metrics A Sood, V Kumar, S Gupta Journal of International Business Studies, 1-26, 2023 | 2 | 2023 |
| EXPRESS: Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement A Sood, S Gupta, V Kumar Journal of International Marketing, 1069031X231151659, 2023 | 2 | 2023 |
| More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions S Gupta, P Shrivastava, S Gupta‐Rawal Psychology & Marketing 40 (12), 2612-2626, 2023 | 1 | 2023 |
| The role of creativity and culture for transformational management in a changing world S Gupta, S Ganesh, A Krishen Journal of Business Research, 113557, 2022 | 1 | 2022 |
| Design Thinking Approach in International Markets: Implications for the Movie Industry S Gupta, V Kumar, Kandaswamy AIB Insights, 2023 | | 2023 |
V. KumarDistinguished Term Professor, and Senior Fellow, Indian School of Business在 isb.edu 的电子邮件经过验证
