| Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement JH Yun, PJ Rosenberger III, K Sweeney Asia Pacific Journal of Marketing and Logistics, 2020 | 76 | 2020 |
| What Can Neuroscience Offer Marketing Research B Sung, N Wilson, JH Yun, EJ Lee Asia Pacific Journal of Marketing and Logistics, 2019 | 64 | 2019 |
| Behavioral and neural evidence on consumer responses to human doctors and medical artificial intelligence JH Yun, EJ Lee, DH Kim Psychology & Marketing, 1-16, 2021 | 47 | 2021 |
| Brain buzz for Facebook? Neural indicators of SNS content engagement J Zhang, JH Yun, EJ Lee Journal of Business Research, 2020 | 32 | 2020 |
| Moral incompetency under time constraint EJ Lee, JH Yun Journal of Business Research 99, 438-445, 2019 | 24 | 2019 |
| ERP Study of Liberals’ and Conservatives’ Moral Reasoning Processes: Evidence from South Korea JH Yun, Y Kim, EJ Lee Journal of Business Ethics 176, 723–739, 2022 | 13 | 2022 |
| Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil PJ Rosenberger III, JH Yun, MM Rahman, S Köcher, MJ de Oliveira Revista Brasileira de Marketing 18 (4), 116-136, 2019 | 8 | 2019 |
| Digital Dark Nudge: An Exploration of When Digital Nudges Unethically Depart FJ Costello, JH Yun, KC Lee Proceedings of the 55th Hawaii International Conference on System Sciences, 2022 | 6 | 2022 |
| A NeuroIS Investigation of the Effects of a Digital Dark Nudge FJ Costello, JH Yun, KC Lee NeuroIS Retreat 2020, 2020 | 3 | 2020 |
| Electrophysiological Mechanisms Underlying Time-Dependent Assessments in Moral Decision-Making JH Yun, J Zhang, EJ Lee Frontiers in Neuroscience, 2019 | 3 | 2019 |
| Investigating the Antecedents to Australian Football Fan Loyalty: The Influence of Motivation, Fan Identification and Satisfaction JH Yun, P J Rosenberger III Academy of Marketing Conference (AM 2014), Bournemouth University, UK, 2014 | 3 | 2014 |
| Keeping the ball rolling: using the SOR framework to investigate the determinants of football fan loyalty MM Rahman, PJ Rosenberger III, JH Yun, MJ de Oliveira, S Köcher Asia Pacific Journal of Marketing and Logistics 36 (1), 122-147, 2024 | 2 | 2024 |
| 우리는 '호모 모랄리스'인가? 도덕 딜레마 해결 기제의 신경윤리학 연구 윤진호， 장정， 이은주 경영학연구 48 (1), 2019 | 1 | 2019 |
| Brand empathy: How consumers resonate socially and emotionally with brands JH Yun, F Sheng, ML Platt ACR North American Advances 51, 831, 2023 | | 2023 |
| Updated Reviews and Trends in Consumer Neuroscience JH Yun Asia Marketing Journal 25 (3), 111-125, 2023 | | 2023 |
| If Artificial Intelligence Kills Consumers? Decoding the Hot-Cold Organizational Dilemmas from Multivariate Neural Patterns JH Yun, EJ Lee ACR North American Advances 49, 406-407, 2021 | | 2021 |
Eun-Ju LeeSungkyunkwan University在 skku.edu 的电子邮件经过验证
