| Relationship between brand equity and consumer purchase decision F Siali, P Jiayi, MMA Shakur, SA Ya'kob International Journal of Service Management and Sustainability 1 (1), 58-75, 2016 | 41 | 2016 |
| The role of e-service quality management in the delivery business value NF Doherty, M Shakur, F Ellis-Chadwick Journal of Retailing and Consumer Services 27, 52-62, 2015 | 41 | 2015 |
| Brand management in small and medium enterprises (SMEs) from stakeholder theory perspective S Raki, MMA Shakur International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 12 | 2018 |
| Consumer innovativeness in consumer-company relationship and mediating role of consumer value: an empirical study of cell phone users in Pakistan S Rasool, AA Kiyani, FB Siali, H Ting, MMA Shakur International Review of Management and Marketing 7 (1), 379-388, 2017 | 11 | 2017 |
| The impact of the rural culture and cultural attractions on poverty alleviation: The moderating effect of tourism resources K Wasudawan, MMA Shakur, R Ab-Rahim International Journal of Academic Research in Business and Social Sciences …, 2021 | 6 | 2021 |
| VALIDATING A MEASURE FOR ALTRUISTIC SELF TOWARDS THE RESPONSIBLE PLATE FOOD CONSUMPTION: A MIX METHOD APPROACH. S Rasool, A Shakur, M ani Mohammad, YH Mughal, Z Awang International Journal of Business & Society 20 (1), 2019 | 6 | 2019 |
| Brand orientation in small and medium enterprises (SMEs) from Malaysian government perspective S Raki, MMA Shakur International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 5 | 2018 |
| Importance-performance analysis of retail website service quality M Shakur, N Doherty, F Ellis-Chadwick | 3 | 2012 |
| An Empirical Evidence of SMEs Perception Towards the Internet as a Business Tools: A Case Study in Kuching MMA Shakur, M Hassan, LF Suk Proceedings of International Conference on E-commerce, 2005 | 2 | 2005 |
| Understanding the determinants of e-commerce uptake, e-service quality and e-commerce success, in the UK on-line retail sector MBMA Shakur Loughborough University, 2011 | 1 | 2011 |
| FEB WORKING PAPER SERIES GP Chiaw, MMA Shakur, M Hassan | | 2006 |
| Teenagers' Perspectives of Advertisement Effectiveness PC Goh, M Hassan, MMA Shakur Universiti Malaysia Sarawak, 2006 | | 2006 |
| Impact of consumer selves on socially responsible plate food consumption in East Malaysia S Rasool, MMA Shakur | | |
