Intentions to use mobile services: Antecedents and cross-service comparisons H Nysveen, PE Pedersen, H Thorbjørnsen Journal of the academy of marketing science 33 (3), 330-346, 2005 | 1993 | 2005 |
Explaining intention to use mobile chat services: moderating effects of gender H Nysveen, PE Pedersen, H Thorbjørnsen Journal of consumer Marketing 22 (5), 247-256, 2005 | 976 | 2005 |
Adoption of mobile Internet services: An exploratory study of mobile commerce early adopters PE Pedersen Journal of organizational computing and electronic commerce 15 (3), 203-222, 2005 | 827 | 2005 |
Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions H Nysveen, PE Pedersen, S Skard Journal of brand management 20, 404-423, 2013 | 598 | 2013 |
Building brand relationships online: a comparison of two interactive applications H Thorbjørnsen, M Supphellen, H Nysveen, P Egil Journal of interactive marketing 16 (3), 17-34, 2002 | 488 | 2002 |
Influences of cocreation on brand experience H Nysveen, PE Pedersen International Journal of Market Research 56 (6), 807-832, 2014 | 414 | 2014 |
Mobilizing the brand: The effects of mobile services on brand relationships and main channel use H Nysveen, PE Pedersen, H Thorbjørnsen, P Berthon Journal of Service Research 7 (3), 257-276, 2005 | 316 | 2005 |
Mobile communications RS Ling, PE Pedersen Springer,, 2005 | 287 | 2005 |
“This is who I am”: Identity expressiveness and the theory of planned behavior H Thorbjørnsen, PE Pedersen, H Nysveen Psychology & Marketing 24 (9), 763-785, 2007 | 275 | 2007 |
Modifying adoption research for mobile Internet service adoption: Cross-disciplinary interactions PE Pedersen, R Ling 36th Annual Hawaii International Conference on System Sciences, 2003 …, 2003 | 248 | 2003 |
Understanding mobile commerce end-user adoption: a triangulation perspective and suggestions for an exploratory service evaluation framework PE Pedersen, LB Methlie, H Thorbjornsen proceedings of the 35th annual Hawaii international conference on system …, 2002 | 248 | 2002 |
An exploratory study of customers' perception of company web sites offering various interactive applications: moderating effects of customers' Internet experience H Nysveen, PE Pedersen Decision Support Systems 37 (1), 137-150, 2004 | 197 | 2004 |
Organizational transformation through service design: The institutional logics perspective S Kurtmollaiev, A Fjuk, PE Pedersen, S Clatworthy, K Kvale Journal of Service Research 21 (1), 59-74, 2018 | 174 | 2018 |
Usefulness and self-expressiveness: extending TAM to explain the adoption of a mobile parking service H Nysveen, P Pedersen BLED 2003 Proceedings, 64, 2003 | 172 | 2003 |
The impact of service innovation on firm-level financial performance TH Aas, PE Pedersen The Service Industries Journal 31 (13), 2071-2090, 2011 | 170 | 2011 |
Shopbot banking: An exploratory study of customer loyalty effects PE Pedersen, H Nysveen International Journal of Bank Marketing 19 (4), 146-155, 2001 | 157 | 2001 |
Consumer adoption of RFID-enabled services. Applying an extended UTAUT model H Nysveen, PE Pedersen Information Systems Frontiers 18, 293-314, 2016 | 134 | 2016 |
The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media BAA Solem, PE Pedersen Journal of Marketing Management 32 (5-6), 445-468, 2016 | 131 | 2016 |
Using the theory of planned behavior to explain teenagers' adoption of text messaging services PE Pedersen, H Nysveen Agder University College, 2002 | 130 | 2002 |
Developing managerial dynamic capabilities: A quasi-experimental field study of the effects of design thinking training S Kurtmollaiev, PE Pedersen, A Fjuk, K Kvale Academy of Management Learning & Education 17 (2), 184-202, 2018 | 104 | 2018 |