| Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations SL Mitchell, M Clark Journal of Marketing Management 35 (1-2), 13-39, 2019 | 60 | 2019 |
| Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling SL Mitchell, M Clark Psychology & Marketing 38 (1), 142-158, 2021 | 52 | 2021 |
| Volunteer choice of nonprofit organisation: an integrated framework SL Mitchell, M Clark European Journal of Marketing 55 (1), 63-94, 2020 | 35 | 2020 |
| Rethinking non-profit brands through a volunteer lens: time for B2V SL Mitchell, M Clark Journal of Marketing Management 37 (5-6), 464-487, 2021 | 14 | 2021 |
| Rethinking nonprofit service disintermediation through service communication interactions SL Mitchell, M Clark Journal of Service Management, 2022 | 7 | 2022 |
| Charity Marketing: Contemporary Issues, Research and Practice F Hyde, SL Mitchell Routledge, 2021 | 3* | 2021 |
| Theoretical foundations for exploring charity marketing SL Mitchell Charity Marketing, 4-13, 2021 | 2 | 2021 |
| Reframing the practice of volunteering as a collective endeavour through a focal brand community SL Mitchell European Journal of Marketing 57 (10), 2683-2712, 2023 | 1 | 2023 |
| Marketing charities to attract volunteers: Time for B2V SL Mitchell Charity Marketing, 59-76, 2021 | 1 | 2021 |
| Exploring the role the brand plays in the choice of charity by UK volunteers SL Mitchell University of Reading, 2016 | 1 | 2016 |
| Fifty years on, is Life Cycle Theory still relevant? An exploration and development of Life Cycle Models within the contemporary non-profit context SL Mitchell, M Clark | | 2017 |
Moira ClarkProfessor of Strategic Marketing在 henley.ac.uk 的电子邮件经过验证
