| Attention arousal through price partitioning M Bertini, L Wathieu Marketing Science 27 (2), 236-246, 2008 | 230* | 2008 |
| Price promotion for emotional impact A Aydinli, M Bertini, A Lambrecht Journal of Marketing 78 (4), 80-96, 2014 | 208 | 2014 |
| Price as a stimulus to think: The case for willful overpricing L Wathieu, M Bertini Marketing Science 26 (1), 118-129, 2007 | 155 | 2007 |
| The impact of add-on features on consumer product evaluations M Bertini, E Ofek, D Ariely Journal of Consumer Research 36 (1), 17-28, 2009 | 135 | 2009 |
| Pricing to create shared value M Bertini, JT Gourville Harvard Business Review 90 (6), 2012 | 134 | 2012 |
| Money, time, and the stability of consumer preferences L Lee, MP Lee, M Bertini, G Zauberman, D Ariely Journal of Marketing Research 52 (2), 184-199, 2015 | 112 | 2015 |
| Cashback Is cash forward: Delaying a discount to entice future spending P Vana, A Lambrecht, M Bertini Journal of Marketing Research 55 (6), 852-868, 2018 | 91 | 2018 |
| The discriminating consumer: Product proliferation and willingness to pay for quality M Bertini, L Wathieu, SS Iyengar Journal of Marketing Research 49 (1), 39-49, 2012 | 80 | 2012 |
| How to stop customers from fixating on price M Bertini, L Wathieu Harvard Business Review 88 (5), 2010 | 64 | 2010 |
| Profiting when customers choose value over price A Hinterhuber, M Bertini Business strategy review 22 (1), 46-49, 2011 | 60 | 2011 |
| Beyond posted prices: The past, present, and future of participative pricing mechanisms M Spann, R Zeithammer, M Bertini, E Haruvy, SD Jap, O Koenigsberg, ... Customer Needs and Solutions 5 (1-2), 121-136, 2018 | 53 | 2018 |
| When customers help set prices M Bertini, O Koenigsberg MIT Sloan Management Review, 2014 | 35 | 2014 |
| Consumer reactance to promotional favors M Bertini, A Aydinli Journal of Retailing, 2020 | 31 | 2020 |
| Carbon footprinting and pricing under climate concerns M Bertini, S Buehler, D Halbheer, DR Lehmann Journal of Marketing 86 (2), 186-201, 2022 | 29* | 2022 |
| Does Cash Really Mean Trash? An Empirical Investigation Into the Effect of Retailer Price Promotions on Household Food Waste A van Lin, A Aydinli, M Bertini, E van Herpen, J von Schuckmann An Empirical Investigation Into the Effect of Retailer Price Promotions on …, 2020 | 22 | 2020 |
| The pitfalls of pricing algorithms: Be mindful of how they can hurt your brand M Bertini, O Koenigsberg Harvard Business Review 99 (5), 74-83, 2021 | 21 | 2021 |
| Price wars and the managers who start them M Bertini Business Strategy Review 25 (4), 52-55, 2014 | 13 | 2014 |
| The ends game: How smart companies stop selling products and start delivering value M Bertini, O Koenigsberg MIT Press, 2020 | 11 | 2020 |
| A novel architecture to monetize digital offerings R Reisman, M Bertini Journal of Revenue and Pricing Management 17, 453-458, 2018 | 11 | 2018 |
| Price and quality decisions by self-serving managers M Bertini, D Halbheer, O Koenigsberg International Journal of Research in Marketing 37 (2), 236-257, 2020 | 10* | 2020 |
