| A content analysis of environmental advertising claims: A matrix method approach L Carlson, SJ Grove, N Kangun Journal of advertising 22 (3), 27-39, 1993 | 941 | 1993 |
| The effects of multiple product endorsements by celebrities on consumers' attitudes and intentions C Tripp, TD Jensen, L Carlson Journal of consumer research 20 (4), 535-547, 1994 | 879 | 1994 |
| Parental style and consumer socialization of children L Carlson, S Grossbart Journal of consumer research 15 (1), 77-94, 1988 | 698 | 1988 |
| Green advertising and the reluctant consumer GM Zinkhan, L Carlson Journal of advertising 24 (2), 1-6, 1995 | 639 | 1995 |
| Environmental advertising claims: A preliminary investigation N Kangun, L Carlson, SJ Grove Journal of public policy & marketing 10 (2), 47-58, 1991 | 471 | 1991 |
| Sold separately: Parents and children in consumer culture E Seiter, L Carlson Journal of Consumer Affairs 29 (1), 291-294, 1995 | 433 | 1995 |
| Mothers' communication orientation and consumer-socialization tendencies L Carlson, S Grossbart, A Walsh Journal of Advertising 19 (3), 27-38, 1990 | 229 | 1990 |
| The role of parental socialization types on differential family communication patterns regarding consumption L Carlson, S Grossbart, JK Stuenkel Journal of Consumer Psychology 1 (1), 31-52, 1992 | 196 | 1992 |
| International environmental marketing claims: Real changes or simple posturing? MJ Polonsky, L Carlson, S Grove, N Kangun International Marketing Review 14 (4), 218-232, 1997 | 195 | 1997 |
| An international comparison of environmental advertising: substantive versus associative claims L Carlson, SJ Grove, N Kangun, MJ Polonsky Journal of Macromarketing 16 (2), 57-68, 1996 | 185 | 1996 |
| Family communication patterns and marketplace motivations, attitudes, and behaviors of children and mothers L Carlson, A Walsh, RN Laczniak, S Grossbart Journal of Consumer Affairs 28 (1), 25-53, 1994 | 175 | 1994 |
| Consumer socialization and frequency of shopping with children S Grossbart, L Carlson, A Walsh Journal of the Academy of Marketing Science 19, 155-163, 1991 | 165 | 1991 |
| The dominant social paradigm, consumption, and environmental attitudes: can macromarketing education help? WE Kilbourne, L Carlson Journal of Macromarketing 28 (2), 106-121, 2008 | 158 | 2008 |
| The harm chain: A public policy development and stakeholder perspective MJ Polonsky, L Carlson, ML Fry Marketing Theory 3 (3), 345-364, 2003 | 129 | 2003 |
| Addressing services’ intangibility through integrated marketing communication: an exploratory study SJ Grove, L Carlson, MJ Dorsch Journal of services marketing 16 (5), 393-411, 2002 | 128 | 2002 |
| Does environmental advertising reflect integrated marketing communications?: An empirical investigation L Carlson, SJ Grove, RN Laczniak, N Kangun Journal of Business Research 37 (3), 225-232, 1996 | 119 | 1996 |
| A transaction approach to understanding and managing customer equity MJ Dorsch, L Carlson Journal of Business Research 35 (3), 253-264, 1996 | 117 | 1996 |
| Educating students to give them a sustainable competitive advantage CD Hopkins, MA Raymond, L Carlson Journal of Marketing Education 33 (3), 337-347, 2011 | 115 | 2011 |
| Comparing the application of integrated marketing communication (IMC) in magazine ads across product type and time SJ Grove, L Carlson, MJ Dorsch Journal of Advertising 36 (1), 37-54, 2007 | 110 | 2007 |
| Advertising to children: Concepts and controversies MC Macklin, L Carlson Sage, 1999 | 108 | 1999 |
