关注
David Houghton
David Houghton
Assistant Professor of Marketing, Xavier University
在 xavier.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Registered nurse perceptions of factors contributing to the inconsistent brand image of the nursing profession
JA Godsey, DM Houghton, T Hayes
Nursing Outlook 68 (6), 808-821, 2020
1182020
From Fantasy to Reality: The Role of Fantasy Sports in Sports Betting and Online Gambling
DM Houghton, EL Nowlin, D Walker
Journal of Public Policy & Marketing 38 (3), 332-353, 2019
332019
Story elements, narrative transportation, and schema incongruity: a framework for enhancing brand storytelling effectiveness
DM Houghton
Journal of Strategic Marketing, 1-16, 2021
192021
The MSCA Program: Developing Analytic Unicorns
DM Houghton, C Schertzer, S Beck
Marketing Education Review 28 (1), 41-51, 2018
112018
Game changing innovation or bad beat? How sports betting can reduce fan engagement
AS Blank, KE Loveland, DM Houghton
Journal of Business Research 134, 365-374, 2021
92021
Are You Managing Your Risks From Social Media?
D Houghton, ES Keenan, M Edmonds, LH Blix
MIT Sloan Management Review 61 (3), 1-5, 2020
52020
Personal relevance matters: reducing racial priming on discussion boards about racial issues in marketing courses
J Saavedra Torres, BT McLeod, DM Houghton
Marketing Education Review 33 (1), 38-55, 2023
22023
To have or to hold: The role of psychological ownership in the perceivd value of owned and accessed goods
D Houghton
Southern Illinois University at Carbondale, 2016
22016
Storytelling as a Tool to Increase the Influence of Marketing Within the Firm: An Abstract
DM Houghton, DM Walker, EL Nowlin
Academy of Marketing Science Annual Conference, 395-396, 2017
12017
Which Fantasy Sports Players Will Bet on Sports? A Trait-Based Predictive Model of Fantasy Sport Players Engaging in Sports Betting.
DM Houghton, EL Nowlin, D Walker, BT McLeod
Sport Marketing Quarterly 32 (2), 2023
2023
Developing a Sense of Humor: Congruence Between Humor Type and Brand Personality.
BT McLeod, DM Houghton, JL Saavedra
Journal of Marketing Development & Competitiveness 16 (4), 2022
2022
Special Session:“The World Needs Storytellers”: New Research Avenues for Storytelling in Marketing: An Abstract
EL Nowlin, CC Germelmann, S Karimi, NN Chaker, DM Houghton, ...
Academy of Marketing Science Annual Conference, 33-34, 2019
2019
Special Session: Measuring Salesperson Storytelling: An Abstract
EL Nowlin, NN Chaker, DM Houghton, D Walker
Academy of Marketing Science Annual Conference, 35-36, 2019
2019
The Mediating Effect of Storying on the Relationship Between Psychological Capital and Salesperson Performance: An Abstract
EL Nowlin, DM Houghton, DM Walker
Academy of Marketing Science Annual Conference, 393-393, 2017
2017
Fantasy Sports and Gambling: A Comparison of Antecedent Traits and Motivations
D Houghton, B McLeod, E Nowlin
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
2016
系统目前无法执行此操作,请稍后再试。
文章 1–15