| Mobile app introduction and online and offline purchases and product returns U Narang, V Shankar Marketing Science 38 (5), 756-772, 2019 | 176* | 2019 |
| Emerging market innovations: Unique and differential drivers, practitioner implications, and research agenda V Shankar, U Narang Journal of the Academy of Marketing Science, 2019 | 79 | 2019 |
| Mobile marketing 2.0: State of the art and research agenda U Narang, V Shankar Marketing in a digital world, 97-119, 2019 | 48 | 2019 |
| The “idea advantage”: How content sharing strategies impact engagement in online learning platforms U Narang, MS Yadav, A Rindfleisch Journal of Marketing Research 59 (1), 61-78, 2022 | 34 | 2022 |
| How Does a Failure in a Retailer's Mobile App Impact Purchases in Its Online and Offline Channels? U Narang, V Shankar, S Narayanan Stanford University, Graduate School of Business Research Papers, 2022 | 10* | 2022 |
| The impact of in-store inspirational (vs. deal-oriented) communication on spending: The importance of activating consumption goal completion D Grewal, CP Ahlbom, SM Noble, V Shankar, U Narang, J Nordfält Journal of Marketing Research 60 (6), 1071-1094, 2023 | 9* | 2023 |
| Incentives to work out: Evidence from field experiments U Narang Available at SSRN 4315484, 2022 | 3 | 2022 |
| Geo-Tracking Consumers and its Privacy Trade-offs U Narang, F Luco | 1* | 2023 |
| Selectively Going Backward to Move Forward? The Role of Backward Compatibility in Video Game and Controller Sales U Narang, V Shankar | 1* | 2022 |
| The Dual and Asymmetric Impact of E-Scooters on Shared Mobility, Retailing, and Consumer Safety R Liu, U Narang Working paper, 2024 | | 2024 |
| Evolving mobile shopping behavior and its implications for shopper Marketing D Grewal, J Nordfält, V Shankar, U Narang, P Ahlbom | | 2017 |
| Bot to School: The Impact of Generative Artificial Intelligence in Online Learning Platforms U Narang https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4558719, 0 | | |
