Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior B Godey, A Manthiou, D Pederzoli, J Rokka, G Aiello, R Donvito, R Singh Journal of business research 69 (12), 5833-5841, 2016 | 2182 | 2016 |
Brand and country-of-origin effect on consumers' decision to purchase luxury products B Godey, D Pederzoli, G Aiello, R Donvito, P Chan, H Oh, R Singh, ... Journal of Business research 65 (10), 1461-1470, 2012 | 506 | 2012 |
What is the value of luxury? A cross‐cultural consumer perspective N Hennigs, KP Wiedmann, C Klarmann, S Strehlau, B Godey, D Pederzoli, ... Psychology & Marketing 29 (12), 1018-1034, 2012 | 408 | 2012 |
An international perspectiveon luxury brand and country-of-origin effect G Aiello, R Donvito, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ... Journal of Brand Management 16 (5), 323-337, 2009 | 203 | 2009 |
A cross‐cultural exploratory content analysis of the perception of luxury from six countries B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann, N Hennigs Journal of Product & Brand Management 22 (3), 229-237, 2013 | 181 | 2013 |
A measurement scale of “aesthetic style” applied to luxury goods stores B Godey, J Lagier, D Pederzoli International Journal of Retail & Distribution Management 37 (6), 527-537, 2009 | 101 | 2009 |
Construction of international brand portfolios: impact on local brands B Godey, C Lai Journal of Product & Brand Management 20 (5), 402-407, 2011 | 56 | 2011 |
Does personality congruence explain luxury brand attachment? The results of an international research study R Donvito, G Aiello, L Grazzini, B Godey, D Pederzoli, KP Wiedmann, ... Journal of Business Research 120, 462-472, 2020 | 55 | 2020 |
A scale for measuring aesthetic style in the field of luxury and art products J Lagier, B Godey International Journal of Arts Management, 39-50, 2007 | 40 | 2007 |
Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook A Mazzucchelli, R Chierici, F Ceruti, C Chiacchierini, B Godey, ... Journal of Global Fashion Marketing 9 (3), 270-286, 2018 | 38 | 2018 |
An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom G Aiello, R Donvito, L Grazzini, C Halliburton, B Wagner, J Wilson, ... Journal of Global Fashion Marketing 6 (2), 136-149, 2015 | 35 | 2015 |
Modeling links between the decision-making process and luxury brand attachment: An international comparison B Godey, D Pederzoli, G Aiello, R Donvito, P Chan, J Tsuchiya, ... Journal of Global Scholars of Marketing Science 23 (4), 361-378, 2013 | 32 | 2013 |
Luxury brand and country of origin effect: results of an international empirical study B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann HAL Post-Print, 2010 | 28 | 2010 |
An intercultural comparison of the perception of luxury by young consumers B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann, N Hennigs Luxury Marketing: A Challenge for Theory and Practice, 57-76, 2012 | 27 | 2012 |
Luxury brand and country of origin effect: results of an international empirical study G Aiello, R Donvito, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ... International Congress Marketing Trends, 2008 | 27 | 2008 |
How social media marketing efforts influence brand equity creation and its consequences: the case of luxury brands A Manthiou, J Rokka, B Godey, L Tang Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 23 | 2016 |
Customer engagement and performance in social media: a managerial perspective O Boujena, I Ulrich, A Manthiou, B Godey Electronic Markets, 1-23, 2021 | 21 | 2021 |
Le rôle de" l'expérience esthétique" dans la perception du produit de luxe et du produit d'art B Godey, J Lagier | 12 | 2002 |
Congruence between consumer, brand and store personality in luxury sector: The results of an international research R Donvito, G Aiello, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ... Proceedings of 12nd International Congress Marketing Trends Conference 17, 19, 2013 | 9 | 2013 |
Are you like me? I will be attached to you. Empirical findings from an international research about consumer, brand and store personality congruence in luxury sector. R Donvito, G Aiello, B Godey, D Pederzoli, KP Wiedmann, N Hennings, ... Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | 8 | 2015 |