| Consumers’ intentions to purchase smart home objects: Do environmental issues matter? M Schill, D Godefroit-Winkel, MF Diallo, C Barbarossa Ecological Economics 161, 176-185, 2019 | 102 | 2019 |
| How shopping mall service quality affects customer loyalty across developing countries: The moderation of the cultural context MF Diallo, F Diop-Sall, S Djelassi, D Godefroit-Winkel Journal of International Marketing 26 (4), 69-84, 2018 | 97 | 2018 |
| Young children’s consumer agency: The case of French children and recycling M Schill, D Godefroit-Winkel, MK Hogg Journal of Business Research 110, 292-305, 2020 | 52 | 2020 |
| Developing markets? Understanding the role of markets and development at the intersection of macromarketing and transformative consumer research (TCR) B Figueiredo, J Chelekis, B DeBerry-Spence, AF Fırat, G Ger, ... Journal of Macromarketing 35 (2), 257-271, 2015 | 50 | 2015 |
| Does environmental corporate social responsibility increase consumer loyalty? D Godefroit-Winkel, M Schill, F Diop-Sall International Journal of Retail & Distribution Management 50 (4), 417-436, 2022 | 38 | 2022 |
| Does culture affect the relationships among utilitarian and non-utilitarian values, satisfaction and loyalty to shopping centres? Evidence from two Maghreb countries S Djelassi, D Godefroit-Winkel, MF Diallo International Journal of Retail & Distribution Management 46 (11/12), 1153-1169, 2018 | 34 | 2018 |
| The interplay of emotions and consumption in the relational identity trajectories of grandmothers with their grandchildren D Godefroit-Winkel, M Schill, MK Hogg European Journal of Marketing 53 (2), 164-194, 2019 | 26 | 2019 |
| Consumer responses to environmental corporate social responsibility and luxury M Schill, D Godefroit-Winkel Journal of Services Marketing 36 (6), 769-780, 2022 | 22 | 2022 |
| Consumer segments in the smart environmental objects market M Schill, D Godefroit-Winkel Journal of Consumer Marketing 36 (2), 317-327, 2019 | 20 | 2019 |
| Women’s empowerment at the Moroccan supermarket: an ethnographic account of achieved capabilities and altered social relations in an emerging retail servicescape D Godefroit-Winkel, L Peñaloza Journal of Macromarketing 40 (4), 492-509, 2020 | 18 | 2020 |
| A country-of-origin perspective on climate change actions: evidence from France, Morocco, and the United States M Schill, D Godefroit-Winkel, MÜ Hughes Journal of International Marketing 29 (1), 23-38, 2021 | 12 | 2021 |
| Action de l’entreprise dans la lutte contre le réchauffement climatique: effets sur l’identification organisationnelle et l’engagement organisationnel des salariés M Schill, L Lethielleux, D Godefroit-Winkel, M Combes-Joret Revue de gestion des ressources humaines, 3-18, 2018 | 7 | 2018 |
| Developing shopping abilities to empower: an ethnography of Moroccan women in supermarkets D Godefroit-Winkel Markets, Globalization & Development Review 3 (2), 2018 | 6 | 2018 |
| Guinness in Africa: Contemporary branding at the base of the pyramid SK Bonsu, D Godefroit-Winkel The Routledge companion to contemporary brand management, 391-403, 2016 | 5 | 2016 |
| An Institutional Perspective on Climate Change, Markets, and Consumption across Three Countries D Godefroit-Winkel Markets, Globalization & Development Review 7 (4), 2023 | 3 | 2023 |
| Purchasing guilt: Conceptualization and propositions for future research, an extended abstract SK Bonsu, D Godefroit-Winkel, C Chelariu Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 3 | 2017 |
| Building City Identities: A Consumer Perspective D Godefroit-Winkel, M Schill, C Longo, M Chour Markets, Globalization & Development Review 5 (2), 2021 | 2 | 2021 |
| Representing Africa in the ‘Coming to America’Films SK Bonsu, D Godefroit-Winkel Markets, Globalization & Development Review 6 (1), 2021 | 2 | 2021 |
| Les Entreprises et la Lutte contre le Réchauffement Climatique au Maroc: Engagement et Perceptions des Employés A Sadiki, M Schill, D Godefroit-Winkel Conférence des Présidents d’Universités, 22nd Conference of the Parties …, 2016 | 2 | 2016 |
| The Changes of Meaning Over Life Stages: Caftans As Expression of Moroccan Women’S Identities D Godefroit-Winkel, MH Fosse-Gomez ACR North American Advances, 2014 | 2 | 2014 |
