| We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis E Kottika, A Özsomer, P Rydén, IG Theodorakis, K Kaminakis, KG Kottikas, ... Industrial Marketing Management 88, 352-365, 2020 | 153 | 2020 |
| Market-driving strategy and personnel attributes: Top management versus middle management V Stathakopoulos, KG Kottikas, IG Theodorakis, E Kottika Journal of Business Research 104, 529-540, 2019 | 38 | 2019 |
| Threat or treat for tourism organizations? The Copenhagen Zoo social media storm P Rydén, E Kottika, M Hossain, V Skare, AM Morrison International Journal of Tourism Research 22 (1), 108-119, 2020 | 23 | 2020 |
| Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy V Stathakopoulos, KG Kottikas, G Painesis, IG Theodorakis, E Kottika Journal of Business Research 139, 1240-1254, 2022 | 18 | 2022 |
| Social Media Storms: Empowering Leadership Beyond Crisis Management P Rydén, MI Hossain, E Kottika, V Škare Routledge, 2021 | 6 | 2021 |
| Calming the Waters or Riding the Waves? Understanding Why and How Companies Can Leverage Anger to Empower the Brand P Rydén, E Kottika, MI Hossain, V Skare European Marketing Academy 44th Annual Conference: Collaboration in Research, 2015 | 1 | 2015 |
| Industry Complexity, Transiliency and the Human Factor in the Era of COVID-19: The Case of the Supply Chains in the Automotive Sector E Kottika, I Theodorakis, A Özsomer, M Vins, M Karliček, K Kottikas ANNUAL GSOM EMERGING MARKETS CONFERENCE 2020, 205-209, 2020 | | 2020 |
| The Resilient Versus The Resistant Approach To Social Media Storms P Rydén, E Kottika, V Skare, M Hossain Academy of Management Proceedings 2019 (1), 17847, 2019 | | 2019 |
| How Marketing Managers Sense and Seize Social Media Storms P Rydе́n, V Skare, MI Hossain, E Kottika ANNUAL GSOM EMERGING MARKETS CONFERENCE 2019, 75-77, 2019 | | 2019 |
| When figures of speech and provocation went international: scuba diving into consumers’ reactions towards the use of figures of speech in international provocative ad appeal … IG Theodorakis, V Stathakopoulos, CD Koritos, K Kottikas, E Kottika | | 2016 |
| Consumer empowerment empowering the brand: challenges and opportunities V Skare, P Rydén, M Hossain, K Wilcox, E Kottika 4 th International Conference on Contemporary Marketing Issues ICCMI June 22 …, 2016 | | 2016 |
| Calming the Waters or Riding the Waves?: Understanding Why and How Companies Can Leverage Negative Customer Sentiment to Empower the Brand P Rydén, E Kottika, MI Hossain, V Skare | | 2015 |
| Don’t blame it on the customers! An investigation of the strategy implications of companies’ response to shitstorms P Ryden, E Kottika, V Škare, MI Hossain 45th EMAC Annual Conference" Marketing in the age of big data", 235, 0 | | |
Konstantinos G. KottikasResearch Associate - Prague University of Economics and Business在 vse.cz 的电子邮件经过验证
