| Learning what our target audiences think and do: Extending segmentation to all four bases A Kitunen, S Rundle-Thiele, M Kadir, A Badejo, G Zdanowicz, M Price BMC public health 19, 1-10, 2019 | 25 | 2019 |
| Segmenting young adult university student’s eating behaviour: A theory-informed approach A Kitunen, S Rundle-Thiele, J Carins Nutrients 11 (11), 2793, 2019 | 16 | 2019 |
| Generating consumer insights into physical activity patterns for three different segments A Kitunen, S Rundle-Thiele, K Kubacki, T Dietrich Journal of Strategic Marketing 26 (2), 188-202, 2018 | 16 | 2018 |
| Motivating military trainee healthy eating: insight from two sites A Kitunen, J Carins, S Rundle-Thiele Foods 9 (8), 1053, 2020 | 7 | 2020 |
| Beyond a question of liking: Examining military foods using the Best-Worst Scaling technique JE Carins, JM De Diana, AK Kitunen Food Quality and Preference 97, 104462, 2022 | 3 | 2022 |
| When less is more: a short-form tool to increase segmentation implementation J Carins, A Kitunen, S Rundle-Thiele Social Marketing Quarterly 28 (3), 191-207, 2022 | 1 | 2022 |
| Segments of military ration pack eaters: Choice preferences among groups A Kitunen, J Carins, J De Diana Appetite 174, 106023, 2022 | 1 | 2022 |
| Evaluation of Find Your Fuel: A Point-of-Service Labelling Campaign in a Military Dining Facility J Carins, FC Casado, S Rundle-Thiele, A Kitunen International Journal of Environmental Research and Public Health 18 (3), 1340, 2021 | 1 | 2021 |
| Young Voices United: co-designing a place-based youth-led sexual and violence abuse prevention approach for one Australian community S Rundle-Thiele, TJ Willmott, N McKillop, P Saleme Ruiz, A Kitunen Safer Communities, 2023 | | 2023 |
| Can Motivation, Opportunity and Ability Theory Informed Segments Be Validated in the Australian Defence Force? A Kitunen, S Rundle-Thiele, J Carins, S Deshpande Social Marketing Quarterly 29 (2), 127-144, 2023 | | 2023 |
| Increasing School Enrolment and Combating Classroom Hunger in India: The Midday Meal Scheme A Kitunen The Palgrave Encyclopedia of Social Marketing, 1-5, 2022 | | 2022 |
| Highlighting Group Differences A Kitunen, S Rundle-Thiele, J Carins IN CONSUMER INSIGHTS?, 80, 2020 | | 2020 |
