Knowledge and human capital as sustainable competitive advantage in human resource management M Hitka, A Kucharčíková, P Štarchoň, Ž Balážová, M Lukáč, Z Stacho Sustainability 11 (18), 4985, 2019 | 89 | 2019 |
Audit of museum marketing communication in the modern management context V Kupec, M Lukáč, P Štarchoň, G Pajtinková Bartáková International Journal of Financial Studies 8 (3), 39, 2020 | 26 | 2020 |
Potential of marketing communication as a sustainability tool in the context of castle museums M Lukáč, K Stachová, Z Stacho, GP Bartakova, K Gubíniová Sustainability 13 (15), 8191, 2021 | 22 | 2021 |
Conceptual comparison of internal audit and internal control in the marketing environment V Kupec, P Písař, M Lukáč, G Pajtinková Bartáková Sustainability 13 (12), 6691, 2021 | 14 | 2021 |
DATA ENVELOPMENT ANALYSIS-A KEY TO THE MUSEUMS''SECRET CHAMBER'OF MARKETING? M Lukáč, J Mihálik Communication Today 9 (2), 2018 | 10 | 2018 |
Koniec neefektívnej marketingovej komunikácie v múzeách M Lukáč Trnava: OZ FSV UCM, 2015 | 10 | 2015 |
Increasing personnel competencies in museums with the use of auditing and controlling V Kupec, M Lukáč, P Písař, K Gubíniová Sustainability 12 (24), 10343, 2020 | 6 | 2020 |
Management reflections on innovations in digitalization, with an emphasis on degree of work autonomy Z Stacho, K Stachová, M Lukáč, V Kupec, N Petrů Technická univerzita v Liberci, 2023 | 4 | 2023 |
Influence of public policy actors on the development of eGovernment in the Slovak Republic and other European countries M Lukáč, J Ganobčík Political Preferences, 77-97, 2021 | 4 | 2021 |
Blog Marketing as a Positive or Negative Phenomenon in Political Communication? M Imrovič, M Lukáč, M Jankoľa Slovak Journal of Political Sciences 18 (2), 2018 | 4 | 2018 |
The interaction between the marketing communications audit and visitors in museum facilities MBA Přemysl Písař Communication Today 12 (1), 80-95, 2021 | 3 | 2021 |
Perception of the necessity of digital innovations application as an element of health protection and sustainable hospitality sector future D Matušíková, TD Vargová, M Lukáč, E Scholtz Geo Journal of Tourism and Geosites 47 (2), 397-406, 2023 | 2 | 2023 |
MANAGERIAL PERFORMANCE IN THE CONDITIONS OF SELECTED LOCAL GOVERNMENT OFFICES. M Lukáč, J Ganobčík Marketing Science & Inspirations 17 (3), 2022 | 2 | 2022 |
Developing reader´ s literacy in primary education L Michal, I Michal, O Monika, P Edita Историческая и социально-образовательная мысль 13 (2), 265-285, 2021 | 1 | 2021 |
Diagnostics of media image of central state administration body A Šprochová, M Imrovič, M Lukáč European Journal of Transformation Studies 6 (2), 73-93, 2018 | 1 | 2018 |
Regional Disparities on The New Silk Road: Some Thoughts about Regional Convergence O Hájek, J Novosáková, M Lukač Confrontation and Cooperation: 1000 Years of Polish-German-Russian Relations …, 2018 | 1 | 2018 |
Influence of Communication Infrastructure on Visitation of Selected UNESCO Locations J Ganobčík, M Lukáč, E Čápošová, J Litomerický, GP Bartáková International Journal of Religion 5 (2), 213-233, 2024 | | 2024 |
IMPACT OF DIGITAL TOOLS ON THE INTEREST IN VISITING HERITAGE OBJECTS IN TOURISM J Gburová, M Lukáč, D Matušíková Geojournal of Tourism and Geosites 53 (2), 622-629, 2024 | | 2024 |
Prediction of changes in managerial competencies in the period of digitization Z Stacho, J Gróf, M Lukáč Management Trends in the Context of Industry 4.0, 2021 | | 2021 |
Conceptual Comparison of Internal Audit and Internal Control in the Marketing Environment. Sustainability 2021, 13, 6691 V Kupec, P Písař, M Lukáč, G Pajtinková Bartáková | | 2021 |