| Green marketing: An attitudinal and behavioural analysis of Indian consumers SK Jain, G Kaur Global business review 5 (2), 187-205, 2004 | 453 | 2004 |
| Role of socio-demographics in segmenting and profiling green consumers: an exploratory study of consumers in India SK Jain, G Kaur Journal of International Consumer Marketing 18 (3), 107-146, 2006 | 374 | 2006 |
| Green Marketing: An Indian Perspective SK Jain, G Kaur Decision (0304-0941) 31 (2), 168-209, 2004 | 204 | 2004 |
| Strategic green marketing: how should business firms go about adopting it? SK Jain, G Kaur The Indian Journal of Commerce 55 (4), 1-16, 2003 | 23 | 2003 |
| Green Marketing: Conceptual Issues and Strategic Orientation G Kaur, SK Jain Review of Commerce Studies 22 (1), 21-48, 2003 | 8 | 2003 |
| Consumers’ Buying Behavior towards Point-of-Sales Promotion: A PLS-SEM Model G Kaur, NBA Bhushan Indian Journal of Economics and Business 20 (2), 13-27, 2021 | 3 | 2021 |
| Green Consumerism: An Analysis of Awareness and Knowledge of Environmental Issues and Developments Among Indian Consumers G Kaur The Indian Journal of Commerce 59 (4), 1-18, 2006 | 3 | 2006 |
| Business Mathematics and Statistics G Kaur, SK Sharma International Book House (P) Ltd. 1, 360, 2016 | 2* | 2016 |
| Navigating the new normal: financial constraints in startups - A bibliometric analysis and roadmap for future research G Kaur Environment and Social Psychology 9 (8), 1-27, 2024 | | 2024 |
| Exploring Trust Building in E-commerce: A Multistage Analysis on Purchase Intention, Actual Purchase and Customer Satisfaction M Bhatnagar, B Agarwal, G Kaur Educational Administration: Theory And Practice 30 (5), 4723-4733, 2024 | | 2024 |
| Fundamentals of Investment G Kaur, SK Sharma Sultan Chand & Sons (P) Ltd. 1, 400, 2023 | | 2023 |
| Corporate Environmentalism and Green Marketing Manifestations in the Covid-19 Era G Kaur Journal of Commerce and Business Studies 9 (1), 59-68, 2022 | | 2022 |
| Business Mathematics G Kaur, SK Sharma Sultan Chand & Sons (P) Ltd. 1, 400, 2022 | | 2022 |
| Consumers’ Buying Behaviour Towards Point-Of-Sales Promotion: A Literature Review G Kaur, NBA Bhushan International Journal of Mechanical & Production Engineering Research …, 2020 | | 2020 |
| Impulse Buying Behaviour in Retail Stores: An Empirical Study G Kaur, NBA Bhushan Journal of Critical Reviews 7 (15), 5474-5482, 2020 | | 2020 |
| Business Mathematics G Kaur, SK Sharma Sultan Chand & Sons (P) Ltd. 1, 400, 2019 | | 2019 |
| Fundamentals of Investment G Kaur, SK Sharma Sultan Chand & Sons (P) Ltd. 1, 400, 2019 | | 2019 |
| Business Mathematics G Kaur, SK Sharma Sultan Chand & Sons (P) Ltd. 1, 400, 2018 | | 2018 |
| Business Mathematics G Kaur, SK Sharma International Book House Pvt. Ltd. 1, 350, 2015 | | 2015 |
| Green Marketing: Genesis, Nature and its Emerging Role in India SK Jain, G Kaur Journal of Business 1 (1), 131-152, 2005 | | 2005 |
Sanjay K. JainDelhi School of Economics, University of Delhi在 commerce.du.ac.in 的电子邮件经过验证
