| International students' decision‐making process J María Cubillo, J Sánchez, J Cerviño International Journal of Educational Management 20 (2), 101-115, 2006 | 968 | 2006 |
| Marketing sectorial JMC Pinilla, JC Fernandez Esic, 2008 | 159 | 2008 |
| Made in effect, competitive marketing strategy and brand performance: An empirical analysis for Spanish brands J Cervino, J Sanchez, JM Cubillo Journal of American Academy of Business 6 (2), 237-43, 2005 | 116 | 2005 |
| Factors influencing international students’ evaluations of higher education programs JM Cubillo-Pinilla, J Zuniga, IS Losantos, J Sanchez The Journal of American Academy of Business 15 (1), 270-278, 2009 | 73 | 2009 |
| Hotel and tourism development in Cuba: Opportunities, management challenges, and future trends J Cerviño, JM Cubillo Cornell Hotel and Restaurant Administration Quarterly 46 (2), 223-246, 2005 | 53 | 2005 |
| Influencia del posicionamiento competitivo de las empresas en el efecto made in Spain y éxito empresarial JC Fernández, JS Herrera, JMC Pinilla ICE, Revista de Economía, 2005 | 45 | 2005 |
| Modelling international students’ intention of destination JM Cubillo, J Sánchez, J Cerviño, L Olcese ANZMAC, Fremantle, Austrália. http://anzmac. info/conference, 2005 | 20 | 2005 |
| A resource-based perspective on global branding: An analysis of trademark registration data J Cervino, JM Cubillo International journal of management 21 (4), 451, 2004 | 19 | 2004 |
| Descifrando el ADN de las marcas JM Cubillo Pinilla Harvard-Deusto Marketing & Ventas, 14-24, 2010 | 14 | 2010 |
| Descifrando el ADN de las marcas: Elementos esenciales para la dirección estratégica de marcas JMC Pinilla Esic Editorial, 2011 | 13 | 2011 |
| Small business performance in MNC suppliers' networks J María Cubillo‐Pinilla Journal of Small Business and Enterprise Development 15 (3), 571-583, 2008 | 13 | 2008 |
| Marketing sectorial J Cerviño, J Cubillo Libros Profesionales de empresas. España. Editorial ESIC, 54, 2008 | 12 | 2008 |
| The influence of aspirations on higher education choice: a telecommunication engineering perspective JM Cubillo-Pinilla, J Sanchez-Herrera, W Perez-Aguir European journal of engineering education 31 (4), 459, 2006 | 10 | 2006 |
| International entrepreneurship in local SME supplier networks JM Cubillo, J Cerviño The International Journal of Entrepreneurship and Innovation 5 (4), 231-239, 2004 | 8 | 2004 |
| Implicaciones territoriales de la inversión extranjera JM Cubillo Comercio Exterior 3, 244-255, 2003 | 8 | 2003 |
| Measuring the Country Brand Image: Implications to Manage the Smart Cities JM Cubillo-Pinilla, A Blanco-González, C Marín-Palacios, ... Sustainable Smart Cities: Creating Spaces for Technological, Social and …, 2017 | 6 | 2017 |
| Grandes marcas de España R Peralba, J Cerviño, J Cubillo ICEX, Madrid, 2003 | 6 | 2003 |
| Organización de la producción y desarrollo económico local en la industria auxiliar del automóvil JMC Pinilla Dirección y Organización, 2005 | 5 | 2005 |
| Market Access spillovers. Evidence from the Spanish automotive industry JM Cubillo Pinilla, J Cervino Fernandez Esic Market, 19-50, 2005 | 4 | 2005 |
| Engineering students decision-making process: The role of aspirations JMI Cubillo-Pinilla, WS Perez-Aguiar 2006 Technology Management for the Global Future-PICMET 2006 Conference 2 …, 2006 | 3 | 2006 |
