Logistics management and marketing performance of small and medium-sized manufacturing firms EE James, IB Inyang International Journal of Entrepreneurship and Business Innovation 5 (1), 1-15, 2022 | 41 | 2022 |
E-servicescape and customer patronage of internet banking in deposit money banks EE James, IB Inyang Finance & Accounting Research Journal 4 (2), 14-28, 2022 | 37 | 2022 |
Public relations strategies and the marketing performance of financial service providers IB Inyang, GS Etim, E James Quantitative Economics and Management Studies 3 (2), 173-174, 2022 | 36 | 2022 |
Hotel atmospherics and guests' experience in the Nigerian hospitality industry EE James, IB Inyang Research Journal of Hospitality and Tourism Management (RJHTM) 2 (1), 1-17, 2023 | 31 | 2023 |
AFTER-SALE SERVICES AND SUBSCRIBERS'SATISFACTION WITH TERRESTRIAL TELEVISION SERVICE PROVIDERS IB Inyang, EE James, GC Igbo International Journal of Management & Entrepreneurship Research 4 (3), 170-182, 2022 | 31 | 2022 |
Appraisal of major factors inhibiting the internationalization of small and medium-sized agricultural exporters in Nigeria IB Inyang, EE James African Journal of Agriculture and Food Science 6 (1), 35-52, 2022 | 30 | 2022 |
Enhancing public awareness of Lassa fever virus through publicity in Cross River State, Nigeria EE James, IB Inyang, AO Ochelebe International Journal of Public Health and Pharmacology 2 (1), 49-63, 2022 | 30 | 2022 |
Airline service quality and passengers’ loyalty in the Nigerian civil aviation sector EE James, BI Inyang, DO Akene, PC Odinka, CM Akabomita Research Journal of Hospitality and Tourism Management 2 (1), 18-37, 2023 | 28 | 2023 |
Word-of-mouth communication and customer patronage behaviour towards smartphones GS Etim, EE James, BI Inyang, HE Anna International Journal of Entrepreneurship and Business Innovation 6 (2), 69-85, 2023 | 27 | 2023 |
Packaging attributes and consumers' patronage of milk products NC Chukwu, EE James, JI Emmanuel, IB Inyang Sustainable Development 6 (3), 160-178, 2023 | 26 | 2023 |
Customer service delivery and corporate efficiency of deposit money banks GS Etim, GB Mbu-Ogar, EE James, BI Inyang, HO Udobong African Journal of Accounting and Financial Research 6 (1), 98-114, 2023 | 25 | 2023 |
INFLUENCER MARKETING AND CONSUMERS’PURCHASE BEHAVIOUR TOWARDS NEW SMARTPHONE BRANDS GS Etim, EE James, AN Nnana, IB Inyang, OI Celestine | 1 | 2024 |
Hybrid Distribution Model and Market Penetration of Consumer Electronics in Nigeria FJ Eze, EE James, IB Inyang, GN Abe African Journal of Humanities and Contemporary Education Research 14 (1 …, 2024 | | 2024 |
Entry-Level Export Strategies in Developing African Countries: Evidence from Nigeria FJ Eze, EE James, IB Inyang, GN Abe African Journal of Humanities and Contemporary Education Research 14 (1 …, 2024 | | 2024 |
Foreign market network and internationalization of domestic firms: A systematic literature review EE James, GS Etim, FJ Eze, IB Inyang, JI Emmanuel World Journal of Advanced Research and Reviews 22 (1), 1213-1239, 2024 | | 2024 |
Foreign market network and internationalization of domestic firms: A systematic EE James, GS Etim, FJ Eze, IB Inyang, J Inemesit | | 2024 |
Standardization versus adaptation of marketing mix in international markets: A systematic literature review FJ Eze, IB Inyang, EE James World Journal of Advanced Research and Reviews 22 (2), 1192-1212, 2024 | | 2024 |
Positive Psychology and Its Application in Marketing: An Appraisal ET Ebitu, EE James, GS Etim, IB Inyang, EH Anna Journal of Psychology and Behavior Studies 3 (2), 62-75, 2023 | | 2023 |
Green Marketing Practices and Marketing Performance of Financial Technology (FinTech) Companies in Nigeria HA Eko, EE James, IB Inyang, NN Buwah, AG Ntoh African Journal of Management and Business Research 13 (1), 260-278, 2023 | | 2023 |
Television Advertising and Subscribers’ Choice of Telecommunication Service Providers in Calabar, Nigeria HA Eko, EE James, IB Inyang, AG Ntoh, NN Buwah African Journal of Management and Business Research 13 (1), 279-296, 2023 | | 2023 |