| Importance of branding property developers in Malaysia FF Cheng, J Cheok Sunway Academic Journal 5, 65-81, 2008 | 51 | 2008 |
| Explaining cross-cultural service interactions in tourism with Shenkar's cultural friction J Cheok, AM Hede, TA Watne Current Issues in Tourism 18 (6), 539-560, 2015 | 22 | 2015 |
| Building bridges through industry placements: Perceptions from Malaysian academics R Bergami, A Schuller, J Cheok Global Encounters: Pedagogical Paradigms and Educational Practices, 258, 2011 | 9 | 2011 |
| Perceptions on Industry Placements: An Exploratory Study of Academics in Malaysia R Bergami, A Schuller, J Cheok The International Journal of Knowledge, Culture and Change Management 10 (11 …, 2011 | 6 | 2011 |
| Stereotyping–Predispositions, activations and applications in cross-cultural service interactions: Views from service providers in Malaysia J Cheok, T Aleti, AM Hede Journal of Vacation Marketing 22 (2), 98-110, 2016 | 5 | 2016 |
| ‘Friction’in cross-cultural service interactions: narratives from guests and service-providers of a five star luxury hotel J Cheok Victoria University, 2016 | | 2016 |
| Academic Professional Development: Perceptions from Malaysia R Bergami, A Schuller, J Cheok Pan-Pacific Business Association, 2010 | | 2010 |
| BRANDING IN THE CHOICE OF PROPERTY PURCHASE IN MALAYSIA CF Fah, J Cheok, LY Ying | | |
