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Dr.Yasir Ali Soomro
Dr.Yasir Ali Soomro
Associate Professor Marketing, Faculty of Economics and Administration at King Abdul Aziz University
在 kau.edu.sa 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Adoption of energy-efficient home appliances: Extending the theory of planned behavior
MY Bhutto, X Liu, YA Soomro, M Ertz, Y Baeshen
Sustainability 13 (1), 250, 2020
992020
Young Chinese consumer decision making in buying green products: An application of theory of planned behavior with gender and price transparency
MY Bhutto, F Zeng, YA Soomro, MA Khan
Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (3), 599-619, 2019
832019
Effect of Visual Merchandising elements of retail store on consumer attention
Y Soomro, SA kaimkhani, J Iqbal
Journal of Business Strategies 11 (1), 21-40, 2017
672017
Factors influencing consumers’ green purchase behavior: green advertising as moderator
SA Hussain, MAU Haq, YA Soomro
Marketing and Management of Innovations 4 (4), 144-153, 2020
582020
Understanding the adoption of sadad e-payments: UTAUT combined with religiosity as moderator
YA Soomro
International Journal of E-Business Research (IJEBR) 15 (1), 55-74, 2019
542019
Determinants of green innovation to achieve sustainable business performance: Evidence from SMEs
Y Baeshen, YA Soomro, MY Bhutto
Frontiers in Psychology 12, 767968, 2021
512021
What Influences Consumers to Recycle Solid Waste? An Application of the Extended Theory of Planned Behavior in the Kingdom of Saudi Arabia
YA Soomro, I Hameed, MY Bhutto, I Waris, Y Baeshen, BA Batati
Sustainability, 2022
402022
Adoption of halal cosmetics: extending the theory of planned behavior with moderating role of halal literacy (evidence from Pakistan)
MY Bhutto, M Ertz, YA Soomro, MAA Khan, W Ali
Journal of Islamic Marketing 14 (6), 1488-1505, 2023
372023
Determinants of financial empowerment among women in Saudi Arabia
M Ali, I Ali, S Badghish, YA Soomro
Frontiers in psychology 12, 747255, 2021
312021
Extending the theory of planned behavior: predicting young consumer purchase behavior of energy-efficient appliances (Evidence From Developing Economy)
MY Bhutto, YA Soomro, H Yang
Sage Open 12 (1), 21582440221078289, 2022
272022
Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values
YA Soomro
Journal of Organisational Studies and Innovation 6 (1), 33-46, 2019
272019
The impact of guerrilla marketing on brand image: Evidence from Millennial consumers in Pakistan
YA SOOMRO, Y Baeshen, F Alfarshouty, SA KAIMKHANI, MY BHUTTO
The Journal of Asian Finance, Economics and Business 8 (4), 917-928, 2021
232021
Impact of logo on consumer perception of a company
YA Soomro, R Shakoor
Interdisciplinary Journal of Contemporary Research In Business 3 (7), 194-201, 2011
222011
Factors effecting consumer preferences in airline industry
YA Soomro, I Hameed, R Shakoor, AS Butt, S Khani
Far East Journal of Psychology and Business 7 (1), 63-79, 2012
212012
Coastline pollution problems of Karachi
I Hameed, Y Soomro, AS Butt, R Shakoor
SSRN, 2012
182012
Consumer evaluation of brand extension: Pakistani context
Y Soomro, S Abbas, I Hameed, R Shakoor
182012
Chinese smartphone brands: gender, consumers behavioural and attitudinal loyalty.
F Zeng, MY Bhutto, YA Soomro
Marketing and Management Innovations 2, 83-98, 2019
172019
Analytical study of reducing brand switching (number portablity) in GSM sector
MA Akbar, YA Soomro, S Khan
JISR management and social sciences & economics 15 (2), 31-46, 2017
142017
Does subliminal advertisement affect consumer behavior? An exploratory comparative analysis between marketing and non-marketing professionals.
YA Soomro
The Fourth Scientific Conference on Economics and Managerial Studies 3, 1828 …, 2018
132018
A Functional Approach To Understand Consumer Behavior While Selecting Coffee Parlor
YA Soomro, I Hameed, I Hameed
American Journal of Scientific Research 80, 138-148, 2012
132012
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