| Empowerment of SME’s sustainability in halal cosmetics’ ecosystem by diagnosing growth constraints A Masood, A Zaidi Journal of Islamic Marketing 14 (2), 622-644, 2023 | 18 | 2023 |
| Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia A Masood Jurnal Personalia Pelajar 24 (1), 2021 | 16 | 2021 |
| The basis of leadership in Islam EA Jamsari, WK Mujani, NI Ya'akub, HA Hamid, WMW Yusoff, ... Advances in Natural and Applied Sciences 6 (8), 1399-1405, 2012 | 16 | 2012 |
| Meaning of leadership according to Islam M Omar, HA Samah Advances in Natural and Applied Sciences 6 (8), 1394-1398, 2012 | 12 | 2012 |
| Leadership theories and models from the perspective of western scholars WK Mujani, EA Jamsari, S Tibek, N Ya’akub, HA Hamid, W Yusoff, ... Advances in Natural and Applied Sciences 6 (8), 1405-1410, 2012 | 11 | 2012 |
| Halal Cosmetics Industry for Sustainable Development: a Systematic Literature Review A Masood, SRH Hati, AA Rahim International Journal of Business and Society 24 (1), 141-163, 2023 | 8 | 2023 |
| Synergising Hallyu and halal economy for wealth creation A Masood, AA Rahim Malaysian Journal of Society and Space 16 (1), 23-35, 2020 | 8 | 2020 |
| The Basis of Leadership in Islam M Omar, NHA Samah Advances in Natural and Applied Science 6 (8), 1399-1404, 2012 | 6 | 2012 |
| Halal Economy and Industrial Revolution4. 0: The New Frontier for Islamic Revival in Uzbekistan A Masood, AA Rahim Halal J 3 (3), 25â, 2019 | 5 | 2019 |
| Diagnosing a halal certification system for cosmetics: The viable system model approach KA Adham, NS Muhamad, A Masood, AA Rahim Systemic Practice and Action Research 37 (2), 139-159, 2024 | 3 | 2024 |
| Halal Certification: A Bibliometric Analysis (2004-2021) AB Masood Halalsphere 2 (2), 68-78, 2022 | 3 | 2022 |
| KPJ Healthcare: service internationalization ZC Senik, KA Adham, RM Isa, N Halid, A Masood Emerald Emerging Markets Case Studies 3 (4), 1-6, 2013 | 3 | 2013 |
| Suradi; Zinatul Ashiqin Zain ol; Wan Mohd Hirwani Wan Hussain; Mohamad Abdul Hamid; Adlin Masood; et al WK Mujani, EA Jamsari, NI Ya'akub Meaning of leadership according to Is lam. Advances in Na tural and Applied …, 0 | 3 | |
| Harnessing Internet of everything (IoE) for Sustainability of Halal Cosmetics Ecosystem A Masood, AA Rahim, UHMS Lee Digitalization in halal management, 29-45, 2023 | 2 | 2023 |
| Halal industry in Uzbekistan: analysis using the Viable System Model KA Adham, A Masood, NS Muhamad, Z Che Senik Kybernetes, 2023 | 2 | 2023 |
| Evolution of the Malaysian Halal Certification System: Viable System Model as the Diagnostic Framework. KA Adham, AA Rahim, A Masood, MF Said Jurnal Pengurusan 66, 2022 | 2 | 2022 |
| Are Malaysian business schools programs innovative in meeting industry’s needs A Masood, M Omar, MS Zakaria, SH Tih Enhancing Learning: Teaching & Learning Conference, 2011 | 2 | 2011 |
| Empowering Green Sukuk Through IoE Towards SDGs Attainment: A Paradigm Shift A Masood, N Rahim Journal of Economics and Business Issues 4 (1), 113-125, 2024 | 1 | 2024 |
| The Influence of Marketing, Pricing and Promotion on Gen Z’s Purchase Behaviour of Halal Cosmetics in Indonesia M Jamal, A Masood, NA Hasbullah, N Rahim, YF Ramadhanty The Journal of Muamalat and Islamic Finance Research, 112-124, 2023 | 1 | 2023 |
| Malaysia Indonesia International Conference on Economics Management and Accounting (MIICEMA) 2019 D Muchtar, D Abdullah, R Rahim, AS Ahmar | 1 | 2019 |
