| Consumer preferences and firm technology choice Y Liu, P Yildirim, ZJ Zhang International Journal of Research in Marketing 41 (1), 41-55, 2024 | 1 | 2024 |
| Retail Buyer and Manufacturer Influence U Subramanian, ZJ Zhang Management Science, 2024 | | 2024 |
| Less is more: A theory of minimalist luxury ZJ Liu, P Yildirim, ZJ Zhang Journal of Economics & Management Strategy 33 (1), 78-110, 2024 | 1 | 2024 |
| Willingness to Pay Measurement Approaches KM Miller, ZJ Zhang Willingness to Pay Measurement Approaches (July 13, 2023), 2023 | | 2023 |
| Cryptopricing: Whence comes the value for cryptocurrencies and NFTs? ZJ Zhang International Journal of Research in Marketing 40 (1), 22-29, 2023 | 53 | 2023 |
| Crypto-marketing: How non-fungible tokens (NFTs) challenge traditional marketing R Hofstetter, E De Bellis, L Brandes, M Clegg, C Lamberton, D Reibstein, ... Marketing Letters 33 (4), 705-711, 2022 | 124 | 2022 |
| Crypto‑marketing: how non‑fungible tokens (NFTs) challenge traditional marketing RHE de Bellis · Leif Brandes · Melanie Clegg · Cait Lamberton · David ... the Hill, 2022 | | 2022 |
| Implications of revenue models and technology for content moderation strategies Y Liu, P Yildirim, ZJ Zhang Marketing Science 41 (4), 831-847, 2022 | 51 | 2022 |
| Pay-as-You-Wish Model (vol 41, pg 658, 2017) Y Chen, O Koenigsberg, ZJ Zhang MARKETING SCIENCE 41 (3), 658-+, 2022 | | 2022 |
| Rejoinder on “Erratum on the Pay-as-You-Wish Model by Chen et al.(2017)” Y Chen, O Koenigsberg, ZJ Zhang Marketing Science 41 (3), 658-658, 2022 | | 2022 |
| A theory of maximalist luxury Z Liu, P Yildirim, ZJ Zhang Journal of Economics & Management Strategy 31 (2), 284-323, 2022 | 2 | 2022 |
| Succeeding in competitive arenas with arena-relevant marketing capabilities E Ehrensperger, D Greenberg, H Krohmer, F Nagel, W Hoyer, ZJ Zhang European Journal of Marketing 56 (2), 321-350, 2022 | 4 | 2022 |
| why "blameflation" is not the answer to runaway pricing z. john zhang the Hill, 2022 | | 2022 |
| Retail buyer and manufacturer kickback U Subramanian, ZJ Zhang Retail Buyer and Manufacturer Kickback (May 17, 2021), 2021 | 1 | 2021 |
| A de-biased direct question approach to measuring consumers' willingness to pay R Hofstetter, KM Miller, H Krohmer, ZJ Zhang International journal of research in marketing 38 (1), 70-84, 2021 | 36 | 2021 |
| Social media, content moderation, and technology Y Liu, P Yildirim, ZJ Zhang arXiv preprint arXiv:2101.04618, 2021 | 19 | 2021 |
| Pricing luxury goods: More art than science D Dahlhoff, ZJ Zhang Research handbook on luxury branding, 138-149, 2020 | 5 | 2020 |
| The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury? D Greenberg, E Ehrensperger, M Schulte-Mecklenbeck, WD Hoyer, ... Journal of brand management 27, 195-210, 2020 | 56 | 2020 |
| Pricing luxury goods: more art than science denise dahlhoff z. john zhang research handbook on luxury branding, 2020 | | 2020 |
| A theory of minimalist luxury ZJ Liu, P Yildirim, J Zhang SSRN, 2020 | 9 | 2020 |
Jagmohan Raju在 wharton.upenn.edu 的电子邮件经过验证
Jagmohan Raju在 wharton.upenn.edu 的电子邮件经过验证